Digital advertising specialist

Evidera, a business within Pharmaceutical Product Development, LLC (PPD), is a leader in real-world health research. We combine integrated scientific expertise and global operational capabilities to generate the evidence needed to optimize access to and uptake of health products.

Evidera is overseeing a project to better understand interest in and awareness of pre-exposure prophylaxis (PrEP) among people disproportionately affected by HIV. We are launching two survey studies to gather feedback from 1) women and 2) Black/African American and Latino/Hispanic men. These studies will be advertised on both dating apps and social media.

To support survey implementation, Evidera is looking for a part-time consultant who will design and implement the paid digital advertising campaign for this study. The role will include,
- Designing the advertising strategy for social media sites (e.g., Instagram, TikTok) and dating apps (e.g., Bumble, Grindr) to target potential participants
- Implementing the strategy, including optimizing the budget, to recruit a target of 2000 participants from select geographic areas
- Supporting the design of recruitment materials, specifically giving feedback on formatting, graphics and wording appropriate for different online media
- Uploading all study advertisements to various apps/sites
- Providing regular updates on participant recruitment and budget spend, with forecasts for future

We are looking for a candidate with experience managing paid digital advertising campaigns; familiarity with health research or background working in HIV/AIDS a plus.