Digital Partner Marketing Advisor (DPMA)

Job ID: 38663788

Budget: $30 – $50 USD

Digital Partner Marketing Advisor (DPMA)
NOTE: For this role, you must be proficient in written and spoken English & Japanese

One of our end clients is looking for a Digital Partner Marketing Advisor (DPMA) to manage the relationship with a series of technology companies to drive high-level marketing planning & campaign management. This individual should be passionate about the power of technology to solve business challenges and be able to dig into strategy around unique positioning and campaign approaches for technology companies looking for real impact.

The candidate needs to have bilingual language skills, IT Windows marketing experience, a good understanding of the IT market in Japan and the local culture, great communication skills, ability to guide and manage the discussions between our end client and its partners.
This project will last for 3 to 6 months. The end client will provide onboarding training for 1 to 2 weeks (full-time). Then the strategist will start getting involved with prospective partner discussions/meetings whenever a partner is interested in engaging (probably not quite full-time time depending on the number of partners who are actively engaged).

Key skills:
• You have experience with Partner and traditional Go-To-Market services. You are passionate about crafting joint value propositions building intelligent solutions with Partners, and empowering people and organizations to do more. You possess the right energy and attitude to work within a team dedicated to the success of our client’s Partner Marketing initiatives.
• Building joint value propositions and messaging positioning frameworks
• Technology Marketing Strategy
• Campaign Management and working closely with a Creative Studio/team
• Thought Leadership Marketing Best Practices and Trends
• Relationship Management
• GTM Investment Tracking And ROI

Your role:
As a Partner Marketing Advisor, you'll craft collaborative value propositions with partners and engaging stakeholders. Prioritize, develop the marketing strategy based on this, and define solutions. Your unique contribution extends to translating these joint value propositions into impactful marketing outputs, collaborating closely with our internal creative studio and partners for cohesive deliverables.

Specifically, you will:
• Define joint value prop between client Partners, in alignment with expected business outcomes for the local area.
• Document marketing priorities and goals and connect the GTM value proposition to the market needs.
• Act as an SME, demonstrating a deep understanding of the partner eco-system (market, competition, demand) and providing local feedback and insights on campaign landing to area and corporate marketing stakeholders.
• Ensure campaign lead flow (inbound, outbound) is operating as planned and nurture stream/hand-offs are prepped.
• Relationship management with a select group of partners, driving close collaboration on campaigns.
• Seek opportunities to collaborate across the team, connecting activities to simplify and drive success.
• Be a champion for the holistic growth of a new program and opportunity for our team.

Your Experience:
• 6+ years of experience in product or channel marketing, partner channel development, business development, and alliance management, through partner marketing in the technology industry.
• Multilingual is a big plus in growing our global teams. For this role, you MUST be proficient in written and spoken English and Japanese.
• Strong partner relationship management and solution development skills
• Strong executive presence including communication and presentation skills with a high degree of comfort to large and small audiences.
• Excellent communication and writing skills.
• Problem solving, escalating when needed.
• Experience working with a team of SMEs (Strategy, Creative, Media, Accounts, PMs)
• Experience with technology platforms and solutions with a reasonable level of technical proficiency
• Extensive experience working with virtual teams across functions and geographies
• Inclusive and collaborative – driving teamwork and cross-team alignment.
• Problem-solving mentality leveraging internal and/or external resources, conflict resolution, and follow-through with partners.
• Proven experience in Partner Marketing or GTM expertise within the technology industry
• Experience working with cloud technologies is strongly preferred.

Our Commitment to You:
• Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.
• You’ll make a difference for an impressive list of clients. Our end client serves many of the Fortune Global 100 on high-profile projects.
• You’ll have daily opportunities to learn through training, assignments, and collaboration with experts across the company.
• You’ll be given access to leading-edge technology.