Digital Marketing for Beginners

I'm looking for a well-researched article aimed at beginners on how to start with digital marketing. The article should primarily focus on social media strategies, with an emphasis on Facebook and LinkedIn.

Key requirements:
- Cover basic concepts of digital marketing
- In-depth strategies for Facebook and LinkedIn
- Easy-to-understand language, suitable for beginners
- Engaging and informative content

Ideal skills and experience:
- Background in digital marketing
- Strong writing skills
- Experience with Facebook and LinkedIn marketing