Dental Tech Social Media Lead Gen
Budget: $25 – $50 USD
Our dental technology company is ready to convert curious clinicians into paying customers by turning LinkedIn, Facebook and Instagram into an evergreen lead engine. The priority is LinkedIn, where most decision-makers in the dental space already network, yet content must flow seamlessly across Facebook and Instagram to reinforce brand presence and retarget prospects.
Scope of work
• Craft an editorial calendar that spotlights informative posts on cutting-edge dental technology—think workflow tips, short explainer clips, infographics and quick-fire stats that spark conversation.
• Publish and monitor one platform-native posts per week on LinkedIn, repurposed for the other two channels with the right tone and format.
• Improve and update company website for professionals with new material and structure
• Edit existing B-roll footage and customer testimonial recordings into snackable videos (<60 s and 2–3 min versions) ready for social feeds and our website resources section.
• Track performance, highlight top-converting content and adjust the calendar to improve click-throughs to our demo request page.
Acceptance criteria
1. Previous experience in US dental social media
2. Minimum 5 LinkedIn posts and matching Facebook/Instagram adaptations delivered every four weeks.
3. Revise company website for professionals and include latest materials
4. Two polished testimonial videos and four short B-roll clips delivered in vertical and horizontal formats each month.
5. Monthly analytics report outlining reach, engagement, click-through rate and lead conversions, plus actionable recommendations.
Proficiency with tools such as Hootsuite or Buffer for scheduling, Canva or Adobe Suite for graphics, and basic video editing software (Premiere Pro, Final Cut, or similar) is expected. Familiarity with UTM tracking and LinkedIn Campaign Manager will be a plus, ensuring every post is tied back to measurable lead generation.
If transforming expert-level dental tech content into conversions excites you, let’s make it happen.
Scope of work
• Craft an editorial calendar that spotlights informative posts on cutting-edge dental technology—think workflow tips, short explainer clips, infographics and quick-fire stats that spark conversation.
• Publish and monitor one platform-native posts per week on LinkedIn, repurposed for the other two channels with the right tone and format.
• Improve and update company website for professionals with new material and structure
• Edit existing B-roll footage and customer testimonial recordings into snackable videos (<60 s and 2–3 min versions) ready for social feeds and our website resources section.
• Track performance, highlight top-converting content and adjust the calendar to improve click-throughs to our demo request page.
Acceptance criteria
1. Previous experience in US dental social media
2. Minimum 5 LinkedIn posts and matching Facebook/Instagram adaptations delivered every four weeks.
3. Revise company website for professionals and include latest materials
4. Two polished testimonial videos and four short B-roll clips delivered in vertical and horizontal formats each month.
5. Monthly analytics report outlining reach, engagement, click-through rate and lead conversions, plus actionable recommendations.
Proficiency with tools such as Hootsuite or Buffer for scheduling, Canva or Adobe Suite for graphics, and basic video editing software (Premiere Pro, Final Cut, or similar) is expected. Familiarity with UTM tracking and LinkedIn Campaign Manager will be a plus, ensuring every post is tied back to measurable lead generation.
If transforming expert-level dental tech content into conversions excites you, let’s make it happen.