Data collection and analysis from a company's Facebook page
Budget: $30 – $250 USD
I am conducting a research on impact of Social media Marketing on brand awareness using case study of MTN Uganda. The study assesses the impacts of firm generated content (FGC) on MTN Uganda's facebook page on effective customer engagement and brand awareness.
The objectives of the are: (i) to assess the impact of firm-generated contents (FGC) on effective customer engagement (CE) on social media,
(ii) the study will also seek to examine the construct of effective customer engagement as a driver of brand awareness among customers, and
(iii) the third and final objective of the study is to assess the impact of social media marketing on brand awareness/brand image and recommend the appropriate social media strategy that firms can deployed to maximize brand awareness.
The API should collect data on the company's page and analyse impact of messages posted by the company in terms of likes, shares, comments etc and use the results of the data analytics to make inferences to address the above research objectives/questions.
Note: Only data collection and analysis in regards to the above objectives.
The objectives of the are: (i) to assess the impact of firm-generated contents (FGC) on effective customer engagement (CE) on social media,
(ii) the study will also seek to examine the construct of effective customer engagement as a driver of brand awareness among customers, and
(iii) the third and final objective of the study is to assess the impact of social media marketing on brand awareness/brand image and recommend the appropriate social media strategy that firms can deployed to maximize brand awareness.
The API should collect data on the company's page and analyse impact of messages posted by the company in terms of likes, shares, comments etc and use the results of the data analytics to make inferences to address the above research objectives/questions.
Note: Only data collection and analysis in regards to the above objectives.