Cricket App Engagement Marketing Campaign
Budget: ₹12,500 – ₹37,500 INR
I need help turning my cricket-prediction app into an addictive habit for Indian fans. The download base is solid; what I’m missing is sustained interaction. Your mission is to boost daily and weekly engagement by combining two levers:
• Social media storytelling – Short-form video highlights, explainers on how to get the most out of the predictions, behind-the-scenes clips, reels around upcoming matches and fantasy tips. Think Instagram Reels, YouTube Shorts and Twitter snippets that spark conversation and drive users straight back into the app.
• Smart in-app notifications – Timely, personalised nudges that surface fresh predictions, match reminders and reward milestones. I’m set up with Firebase Cloud Messaging, so you can plug your strategy straight in.
Key deliverables
– A 4-week content calendar packed with snackable video ideas, posting schedule and KPIs
– Scripts/storyboards for each clip plus guidance on visual style so my editor can cut quickly
– Notification workflow: copy, triggers and segmentation rules ready to import
– Performance dashboard template showing retention, session length and share-rate metrics
Success looks like a measurable lift in active users, session duration and social shares throughout the IPL window. If you’ve already grown a sports or gaming community and can back it with data, I’m keen to see how you’ll adapt that playbook for cricket-mad India.
• Social media storytelling – Short-form video highlights, explainers on how to get the most out of the predictions, behind-the-scenes clips, reels around upcoming matches and fantasy tips. Think Instagram Reels, YouTube Shorts and Twitter snippets that spark conversation and drive users straight back into the app.
• Smart in-app notifications – Timely, personalised nudges that surface fresh predictions, match reminders and reward milestones. I’m set up with Firebase Cloud Messaging, so you can plug your strategy straight in.
Key deliverables
– A 4-week content calendar packed with snackable video ideas, posting schedule and KPIs
– Scripts/storyboards for each clip plus guidance on visual style so my editor can cut quickly
– Notification workflow: copy, triggers and segmentation rules ready to import
– Performance dashboard template showing retention, session length and share-rate metrics
Success looks like a measurable lift in active users, session duration and social shares throughout the IPL window. If you’ve already grown a sports or gaming community and can back it with data, I’m keen to see how you’ll adapt that playbook for cricket-mad India.