Create Compelling UGC Ad Videos
Budget: $250 – $750 USD
I’m putting together a new digital-only advertising push and need a set of authentic, user-generated-style videos that feel organic yet still sell. These clips will appear in paid placements on Facebook, Instagram, TikTok, YouTube, and any other platforms we test, so they have to stop the scroll, look native to each feed, and carry a clear call-to-action.
Here’s the flow I have in mind:
• You (or on-camera talent you source) record short, real-life snippets that highlight our product benefits in a genuine “just grabbed my phone” style.
• You handle light scripting or talking-point planning with me first, then capture and send me over the raw footage, no edits needed.
• Final captures should arrive in vertical 9:16 and square 1:1 ratios, H.264 MP4, ready for Meta Ads Manager and TikTok Ads.
Acceptance criteria
• Sound, lighting, and framing feel natural but not sloppy; no obvious studio look.
• Messaging stays on-brand and on-brief; I’ll sign off on a draft storyboard.
• At least three distinct video angles/scenes so the media team can rotate creatives.
If you already have experience producing high-performing UGC for digital ads, send a quick note outlining your approach. Links to past work that ran as paid ads will move you to the top of the list.
Here’s the flow I have in mind:
• You (or on-camera talent you source) record short, real-life snippets that highlight our product benefits in a genuine “just grabbed my phone” style.
• You handle light scripting or talking-point planning with me first, then capture and send me over the raw footage, no edits needed.
• Final captures should arrive in vertical 9:16 and square 1:1 ratios, H.264 MP4, ready for Meta Ads Manager and TikTok Ads.
Acceptance criteria
• Sound, lighting, and framing feel natural but not sloppy; no obvious studio look.
• Messaging stays on-brand and on-brief; I’ll sign off on a draft storyboard.
• At least three distinct video angles/scenes so the media team can rotate creatives.
If you already have experience producing high-performing UGC for digital ads, send a quick note outlining your approach. Links to past work that ran as paid ads will move you to the top of the list.