Copywriter Needed – Distinct Brand Voice (Lending)
Budget: $750 – $1,500 AUD
The Task
I’m looking for a talented copywriter to help write:
• Social media posts (primarily LinkedIn + Instagram)
• Email campaigns and short brand communications
This is for a lending / private credit business, but this is NOT traditional finance copy.
We have a very distinct voice and brand personality, and it needs to be carried through consistently across everything we publish.
Important – Read This Carefully
• NO ChatGPT-generated copy(like this one)
• NO generic finance or corporate tone
• NO templated “AI-sounding” writing
If your style is stiff, safe, or sounds like every other finance brand, this is not the role for you.
What I’m Looking For
You must:
• Have real experience writing for brands with a unique, non-traditional voice
• Be comfortable breaking conventions while staying sharp and intelligent
• Understand how to balance confidence, edge, clarity, and credibility
• Be able to adapt tone quickly without losing authenticity
Think brands like:
• Pistachio Papi (tone, confidence, cultural relevance)
…but translated intelligently into non-bank lending / private credit
This is about energy, authority, and identity, not hype or cringe.
Ideal Background (One or More of These)
• Brand copywriter for challenger brands
• Experience with high-growth startups or founder-led businesses
• Worked on lifestyle, fashion, fintech, or culturally relevant brands
• Strong understanding of tone, rhythm, and voice consistency
What You’ll Get
• Clear direction on brand voice and positioning
• Direct feedback from the founder
• Ongoing work if the fit is right
• Freedom to create — not micro-managed fluff
To Apply
Please include:
1. Examples of your work (links or PDFs)
2. A short explanation of your writing style
3. Why you think you’re a good fit for a non-traditional finance brand
4. (Optional but encouraged) A short original paragraph written in your own words, showing how you’d approach a bold finance brand.
I’m looking for a talented copywriter to help write:
• Social media posts (primarily LinkedIn + Instagram)
• Email campaigns and short brand communications
This is for a lending / private credit business, but this is NOT traditional finance copy.
We have a very distinct voice and brand personality, and it needs to be carried through consistently across everything we publish.
Important – Read This Carefully
• NO ChatGPT-generated copy(like this one)
• NO generic finance or corporate tone
• NO templated “AI-sounding” writing
If your style is stiff, safe, or sounds like every other finance brand, this is not the role for you.
What I’m Looking For
You must:
• Have real experience writing for brands with a unique, non-traditional voice
• Be comfortable breaking conventions while staying sharp and intelligent
• Understand how to balance confidence, edge, clarity, and credibility
• Be able to adapt tone quickly without losing authenticity
Think brands like:
• Pistachio Papi (tone, confidence, cultural relevance)
…but translated intelligently into non-bank lending / private credit
This is about energy, authority, and identity, not hype or cringe.
Ideal Background (One or More of These)
• Brand copywriter for challenger brands
• Experience with high-growth startups or founder-led businesses
• Worked on lifestyle, fashion, fintech, or culturally relevant brands
• Strong understanding of tone, rhythm, and voice consistency
What You’ll Get
• Clear direction on brand voice and positioning
• Direct feedback from the founder
• Ongoing work if the fit is right
• Freedom to create — not micro-managed fluff
To Apply
Please include:
1. Examples of your work (links or PDFs)
2. A short explanation of your writing style
3. Why you think you’re a good fit for a non-traditional finance brand
4. (Optional but encouraged) A short original paragraph written in your own words, showing how you’d approach a bold finance brand.