Concert Ticket Sales & Promotion Assistance

I'm organizing a concert aimed at men and women aged 45 and up and need help selling tickets. The primary platform for promotion will be social media. However, I am interested in other marketing strategies aside from social media. If you have experience in event promotion, particularly for concerts, and a track record of boosting ticket sales, I want to hear from you. Ideally, you're skilled in social media marketing and can create engaging content targeted toward my desired audience.