Comprehensive Social Media Strategy Development
Budget: ₹500 – ₹1,000 INR
Project Description:
We are an e-commerce startup specializing in consumer products and services - electronics, fashion, kitchenware, selfcare products, travel, etc. We are looking for an experienced Social Media Marketer or Agency to develop and execute a high-impact social media strategy to increase brand visibility, engagement, and sales.
Scope of Work:
Platforms: Focus on Instagram, Facebook, Pinterest, LinkedIn.
Content Strategy:
Develop a content calendar (mix of posts, reels, stories, carousels, etc.).
Create engaging, on-brand content (product highlights, user-generated content, promotions, trends).
Incorporate SEO-optimized captions and hashtags.
Paid Advertising:
- Run targeted ad campaigns (Google, Meta, or others) to drive traffic and conversions.
- A/B test creatives, audiences, and ad copies.
Community Engagement:
- Respond to comments/DMs, foster discussions, and build relationships with followers.
- Collaborate with micro-influencers.
Analytics & Reporting:
- Monthly performance reports (KPIs: reach, engagement, CTR, conversions).
- Optimize strategy based on data insights.
Requirements:
- Proven experience in e-commerce social media marketing (portfolio/past work required).
Expertise in ad management (Meta Ads, Google Ads, etc.).
Strong copywriting and visual storytelling skills.
Familiarity with creative tools like Canva, Later, Buffer, or similar, to get the job done.
Ability to suggest trends and creative ideas.
Preferred Skills (Bonus):
- Experience with influencer outreach.
- Basic graphic design/video editing skills.
Project Timeline:
Initial strategy within 2 weeks, ongoing management for 3–6+ months.
Budget:
Open to bids (please specify monthly rate or project-based pricing).
Mention your proposed strategy and key differentiators.
We are an e-commerce startup specializing in consumer products and services - electronics, fashion, kitchenware, selfcare products, travel, etc. We are looking for an experienced Social Media Marketer or Agency to develop and execute a high-impact social media strategy to increase brand visibility, engagement, and sales.
Scope of Work:
Platforms: Focus on Instagram, Facebook, Pinterest, LinkedIn.
Content Strategy:
Develop a content calendar (mix of posts, reels, stories, carousels, etc.).
Create engaging, on-brand content (product highlights, user-generated content, promotions, trends).
Incorporate SEO-optimized captions and hashtags.
Paid Advertising:
- Run targeted ad campaigns (Google, Meta, or others) to drive traffic and conversions.
- A/B test creatives, audiences, and ad copies.
Community Engagement:
- Respond to comments/DMs, foster discussions, and build relationships with followers.
- Collaborate with micro-influencers.
Analytics & Reporting:
- Monthly performance reports (KPIs: reach, engagement, CTR, conversions).
- Optimize strategy based on data insights.
Requirements:
- Proven experience in e-commerce social media marketing (portfolio/past work required).
Expertise in ad management (Meta Ads, Google Ads, etc.).
Strong copywriting and visual storytelling skills.
Familiarity with creative tools like Canva, Later, Buffer, or similar, to get the job done.
Ability to suggest trends and creative ideas.
Preferred Skills (Bonus):
- Experience with influencer outreach.
- Basic graphic design/video editing skills.
Project Timeline:
Initial strategy within 2 weeks, ongoing management for 3–6+ months.
Budget:
Open to bids (please specify monthly rate or project-based pricing).
Mention your proposed strategy and key differentiators.