Comprehensive Social Media Marketer Needed
Budget: ₹1,500 – ₹12,500 INR
As the lead for our business marketing department, I am seeking a highly-skilled social media marketer to help boost our profile on both Facebook and Instagram. You will be aiming your efforts at three key demographics: teenagers, young adults, and parents.
Job Description: Social Media Marketer for Cafe, Bars, and Restaurants
Position Title: Social Media Marketer (Offline Engagement Specialist)
Location: India
Company Overview:
We are a dynamic and vibrant group of cafes, bars, and restaurants known for our exceptional culinary experiences and inviting atmospheres. We are seeking a skilled Social Media Marketer who can leverage digital platforms to drive offline engagement and foot traffic to our establishments.
Job Description:
1. Develop and Implement Social Media Strategy:
- Create and execute a comprehensive social media strategy tailored to each establishment's unique identity and target audience.
- Utilize platforms such as Facebook, Instagram, Twitter, and LinkedIn to maximize reach and engagement.
2. Content Creation and Management:
- Generate compelling and visually appealing content, including images, videos, and written copy, to showcase our offerings and ambiance.
- Coordinate with in-house photographers, videographers, and graphic designers to produce high-quality content that aligns with brand aesthetics.
3. Run Paid Advertising Campaigns:
- Design and manage targeted advertising campaigns across various social media channels to promote special events, happy hours, promotions, and new menu items.
- Monitor ad performance metrics, analyze data, and optimize campaigns to maximize ROI and reach key performance indicators (KPIs).
4. Community Engagement and Customer Interaction:
- Foster meaningful relationships with online followers and customers through active engagement, responding to comments, messages, and reviews promptly and professionally.
- Collaborate with the customer service team to address customer feedback, inquiries, and concerns effectively.
5. Collaborate with Cross-Functional Teams:
- Work closely with the marketing team, event planners, and venue managers to align social media efforts with broader marketing initiatives and promotional calendars.
- Provide insights and recommendations based on social media trends, customer feedback, and competitor analysis.
6. Stay Updated on Industry Trends:
- Stay abreast of emerging social media trends, algorithm changes, and best practices in digital marketing to ensure our strategies remain innovative and effective.
- Attend workshops, webinars, and industry conferences to expand knowledge and skill set.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field preferred.
- Proven experience (2+ years) in social media marketing, preferably in the hospitality industry.
- Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social.
- Strong understanding of paid advertising platforms, including Facebook Ads Manager and Google Ads.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Analytical mindset with the ability to interpret data and metrics to inform decision-making.
- Ability to multitask, prioritize tasks effectively, and work under pressure in a fast-paced environment.
- Passion for food, beverage, and hospitality with a genuine interest in creating memorable dining experiences.
- Flexibility to work evenings, weekends, and holidays as needed.
If you are passionate about leveraging the power of social media to drive offline engagement and enhance the dining experience for our customers, we invite you to join our team! Please submit your resume and portfolio showcasing your previous work and campaigns.
Job Description: Social Media Marketer for Cafe, Bars, and Restaurants
Position Title: Social Media Marketer (Offline Engagement Specialist)
Location: India
Company Overview:
We are a dynamic and vibrant group of cafes, bars, and restaurants known for our exceptional culinary experiences and inviting atmospheres. We are seeking a skilled Social Media Marketer who can leverage digital platforms to drive offline engagement and foot traffic to our establishments.
Job Description:
1. Develop and Implement Social Media Strategy:
- Create and execute a comprehensive social media strategy tailored to each establishment's unique identity and target audience.
- Utilize platforms such as Facebook, Instagram, Twitter, and LinkedIn to maximize reach and engagement.
2. Content Creation and Management:
- Generate compelling and visually appealing content, including images, videos, and written copy, to showcase our offerings and ambiance.
- Coordinate with in-house photographers, videographers, and graphic designers to produce high-quality content that aligns with brand aesthetics.
3. Run Paid Advertising Campaigns:
- Design and manage targeted advertising campaigns across various social media channels to promote special events, happy hours, promotions, and new menu items.
- Monitor ad performance metrics, analyze data, and optimize campaigns to maximize ROI and reach key performance indicators (KPIs).
4. Community Engagement and Customer Interaction:
- Foster meaningful relationships with online followers and customers through active engagement, responding to comments, messages, and reviews promptly and professionally.
- Collaborate with the customer service team to address customer feedback, inquiries, and concerns effectively.
5. Collaborate with Cross-Functional Teams:
- Work closely with the marketing team, event planners, and venue managers to align social media efforts with broader marketing initiatives and promotional calendars.
- Provide insights and recommendations based on social media trends, customer feedback, and competitor analysis.
6. Stay Updated on Industry Trends:
- Stay abreast of emerging social media trends, algorithm changes, and best practices in digital marketing to ensure our strategies remain innovative and effective.
- Attend workshops, webinars, and industry conferences to expand knowledge and skill set.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field preferred.
- Proven experience (2+ years) in social media marketing, preferably in the hospitality industry.
- Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social.
- Strong understanding of paid advertising platforms, including Facebook Ads Manager and Google Ads.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Analytical mindset with the ability to interpret data and metrics to inform decision-making.
- Ability to multitask, prioritize tasks effectively, and work under pressure in a fast-paced environment.
- Passion for food, beverage, and hospitality with a genuine interest in creating memorable dining experiences.
- Flexibility to work evenings, weekends, and holidays as needed.
If you are passionate about leveraging the power of social media to drive offline engagement and enhance the dining experience for our customers, we invite you to join our team! Please submit your resume and portfolio showcasing your previous work and campaigns.