Community Building
Budget: ₹1,500 – ₹12,500 INR
We are in the product development phase of launching a new brand for comfortable daily use shoes, so we want to start building a community to start engaging with potential customers so that we can later bring in the product and convert this into our brand community.
Our product will be shoes for everyday wear with minimal design such that it isn't too sporty or formal such that it can be worn for every occasion. Special attributes of the shoe will include breathable upper, being able to stand/walk all day with minimal leg pain and a soft sole which will give the customer the feeling of walking on a cloud.
Our primary sales channel will be our website followed by other market places. Target price range is starting from ₹1,499/- with a flagship product planned between 3k to 5k INR. Target customers for the first phase are daily office goers in tier 1 & tier 2 cities and people who have to stand for a long time in their work.
The contents we have in our mind for this community are some videos educating consumers about having the right shoe, some interesting facts about shoes and any other content that will interest our target group and help us increase penetration.
Hope this will give you an idea of our requirements. Pls share how you and your team can help us turn this vision into reality.
Our product will be shoes for everyday wear with minimal design such that it isn't too sporty or formal such that it can be worn for every occasion. Special attributes of the shoe will include breathable upper, being able to stand/walk all day with minimal leg pain and a soft sole which will give the customer the feeling of walking on a cloud.
Our primary sales channel will be our website followed by other market places. Target price range is starting from ₹1,499/- with a flagship product planned between 3k to 5k INR. Target customers for the first phase are daily office goers in tier 1 & tier 2 cities and people who have to stand for a long time in their work.
The contents we have in our mind for this community are some videos educating consumers about having the right shoe, some interesting facts about shoes and any other content that will interest our target group and help us increase penetration.
Hope this will give you an idea of our requirements. Pls share how you and your team can help us turn this vision into reality.