Casual Instagram Brand Copywriting
Budget: $250 – $750 USD
I have a series of visuals lined up for an upcoming Instagram campaign and need fresh, promotional captions that speak in a relaxed, friendly voice. Every piece of copy should spotlight the brand in a way that feels natural and chatty, never sales-pushy, with the clear intention of strengthening overall brand awareness.
You will receive our style guide, audience persona notes, and the images or reel concepts. For each asset, craft a hook in the first line, weave in one key brand message, add a light call-to-action, and round it off with up to three relevant hashtags. Ideal caption length sits between 60-120 words so the post remains snackable.
Please deliver the captions in a shared Google Doc—one section per post, clearly labeled against the file name of the visual. Consistency in tone and an effortless, conversational flow are the acceptance criteria I’ll use when reviewing the work.
You will receive our style guide, audience persona notes, and the images or reel concepts. For each asset, craft a hook in the first line, weave in one key brand message, add a light call-to-action, and round it off with up to three relevant hashtags. Ideal caption length sits between 60-120 words so the post remains snackable.
Please deliver the captions in a shared Google Doc—one section per post, clearly labeled against the file name of the visual. Consistency in tone and an effortless, conversational flow are the acceptance criteria I’ll use when reviewing the work.