Campaña Integral en Redes Sociales
Budget: $30 – $250 USD
I’m preparing to open enrollment for a new Diploma in Health in Bolivia, and I want our message to quickly reach the right professionals. To achieve this, I need a comprehensive social media campaign, designed and executed across Facebook, Instagram, and TikTok.
What I’m looking for:
• A concise strategy that defines the target audience (healthcare professionals, recent medical graduates, nurses) and recommends a balanced mix of organic and paid advertising tailored to the Bolivian market.
• A 4–6 week content calendar that includes videos, image-based posts, and supporting captions in Spanish.
• Creative production: short videos, engaging graphics, and copy that clearly highlights the course’s benefits, the faculty’s credentials, key dates, and the simplicity of the enrollment process.
• Setup and optimization of campaigns within Facebook Business Suite, Instagram, and TikTok Ads Manager, including pixel and event tracking to measure leads.
• Weekly performance reports with actionable adjustments to improve reach, engagement, and conversions.
Acceptance Criteria:
At least eight videos, twelve image posts, and their corresponding captions delivered, approved, and scheduled.
Ads published on time with correct geographic targeting (Bolivia) and UTM tracking.
The final report must show metrics on impressions, engagement rate, and cost per lead.
If you have experience in health education marketing and can start immediately, I’d love to see examples of similar campaigns you’ve managed and hear how you would maximize our reach in Bolivia.
What I’m looking for:
• A concise strategy that defines the target audience (healthcare professionals, recent medical graduates, nurses) and recommends a balanced mix of organic and paid advertising tailored to the Bolivian market.
• A 4–6 week content calendar that includes videos, image-based posts, and supporting captions in Spanish.
• Creative production: short videos, engaging graphics, and copy that clearly highlights the course’s benefits, the faculty’s credentials, key dates, and the simplicity of the enrollment process.
• Setup and optimization of campaigns within Facebook Business Suite, Instagram, and TikTok Ads Manager, including pixel and event tracking to measure leads.
• Weekly performance reports with actionable adjustments to improve reach, engagement, and conversions.
Acceptance Criteria:
At least eight videos, twelve image posts, and their corresponding captions delivered, approved, and scheduled.
Ads published on time with correct geographic targeting (Bolivia) and UTM tracking.
The final report must show metrics on impressions, engagement rate, and cost per lead.
If you have experience in health education marketing and can start immediately, I’d love to see examples of similar campaigns you’ve managed and hear how you would maximize our reach in Bolivia.