Buyer's journey map and full funnel communication and content strategy + content ideas (Brand Launch and Evergreen) for a Bicycle manufacturer based in India

Notes:
1. Please share your past work

2. We have in-house creative building capabilities. We just need content ideas based on a funnel-wise communication strategy

Brief:

Brand: A bicycle manufacturer based in India

Audiences:
> All cohorts who are likely to buy a bicycle for themselves (people wanting to get fit, professionals looking for a productive after work activity, people wanting to cycle in a group, fitness enthusiasts, cyclists)
> Parents/ People looking to buy a cycle for children of age groups 3-5, 5-7, 7-9

Objectives:
> Brand Launch Content Strategy - Create awareness, build a genuine audience base of minimum 30K followers on Instagram within 3 months and position the brand as "premium" and "trustworthy" - using a well crafted value proposition
> Evergreen content strategy - Keep the audience engaged and increase interaction rates + positive sentiment by creating content which adds value in the lives of our audience. We want to develop a genuine connection with our audience and keep them engaged to build a valuable relationship and increase sales and word of mouth

Platforms where the content will be distributed:
> 1st Priority - Facebook, Instagram, Website
> 2nd Priority - Youtube, LinkedIn

Communication formats:
> Social Media Posts - Short format videos, image posts, carousel posts (image and video carousels), Stories, Articles
> Ads - Facebook Ads, Instagram Ads, Google Search Ads, Amazon Ads

Content Buckets: Need to identify various buckets which are relevant to each stage of the buyer's journey.

Content Ideas: Need specific content ideas along with a distribution strategy and schedule