### Brief to Build Daily Traction on DADIO’s Instagram and Drive Downloads organically
Budget: ₹1,500 – ₹12,500 INR
#### **Project Objective**
To achieve **1,00,000+ followers** on DADIO's official Instagram page and get the account verified within **30 days**, while driving **organic daily downloads** of the app from the Google Play Store.
---
#### **Key Deliverables**
1. **Instagram Growth Strategy:**
- Develop and implement a **content calendar** with engaging, high-quality posts, reels, and stories tailored to the target audience.
- Run interactive campaigns such as **polls, Q&A sessions, live sessions**, and contests to boost engagement.
- Collaborate with **micro-influencers** in the dating/lifestyle niche to amplify reach.
- Leverage trending Instagram audio, hashtags, and challenges to improve discoverability.
- Ensure DADIO's USP (audio-first dating) is consistently highlighted across all posts.
2. **App Promotion via Instagram:**
- Create content focused on **real-life threats to users on other dating Apps with Bot profiles ; Fake gender profiles etc.** of DADIO users.
- Use engaging CTAs like "Download Now to Start Your Journey" on every post and story.
- Host **giveaway contests** offering free calling points to users as joining bonus who download the app and share proof via Instagram DMs.
3. **Account Verification:**
- Ensure the Instagram page follows Meta's verification guidelines:
- Complete account setup with bio, profile picture, and contact details.
- Maintain high activity with consistent posting and daily engagement.
- Utilize PR articles and external mentions to establish credibility.
4. **Organic Download Growth:**
- Launch referral campaigns where existing users are incentivized to invite friends.
- Create shareable Instagram content that encourages followers to download the app and tag their friends.
- Partner with **dating coaches, podcasters, and influencers** to promote the app authentically.
---
#### **Target Audience**
- **Age Group:** 18-35 years
- **Location:** Urban India, Tier 1 & Tier 2 cities
- **Interests:** Dating, relationships, lifestyle, audio content
---
#### **KPIs to Track Success**
1. Instagram:
- **Followers:** Growth to 1,00,000+ in 30 days.
- **Engagement Rate:** Maintain at least 10% engagement (likes, comments, shares, saves).
- **Content Performance:** Minimum reach of 50,000 per post and 1,00,000 per reel.
- **Account Verification:** Successful blue tick within the timeline.
2. App:
- **Daily Downloads:** Achieve a 50% increase in daily downloads.
- **Play Store Reviews:** Generate at least 500+ positive reviews within 30 days.
---
#### **Expected Skills for Freelancer**
- Proven expertise in **Instagram growth strategies** and account verification.
- Strong understanding of the **dating niche and millennial/Gen Z audience.**
- Experience with organic app promotion via social media.
- Creative and skilled in video editing and graphic design for social content.
---
#### **Budget and Timeline**
- **Timeline:** 30 days
- **Budget:** ₹X (To be discussed based on proposals)
To achieve **1,00,000+ followers** on DADIO's official Instagram page and get the account verified within **30 days**, while driving **organic daily downloads** of the app from the Google Play Store.
---
#### **Key Deliverables**
1. **Instagram Growth Strategy:**
- Develop and implement a **content calendar** with engaging, high-quality posts, reels, and stories tailored to the target audience.
- Run interactive campaigns such as **polls, Q&A sessions, live sessions**, and contests to boost engagement.
- Collaborate with **micro-influencers** in the dating/lifestyle niche to amplify reach.
- Leverage trending Instagram audio, hashtags, and challenges to improve discoverability.
- Ensure DADIO's USP (audio-first dating) is consistently highlighted across all posts.
2. **App Promotion via Instagram:**
- Create content focused on **real-life threats to users on other dating Apps with Bot profiles ; Fake gender profiles etc.** of DADIO users.
- Use engaging CTAs like "Download Now to Start Your Journey" on every post and story.
- Host **giveaway contests** offering free calling points to users as joining bonus who download the app and share proof via Instagram DMs.
3. **Account Verification:**
- Ensure the Instagram page follows Meta's verification guidelines:
- Complete account setup with bio, profile picture, and contact details.
- Maintain high activity with consistent posting and daily engagement.
- Utilize PR articles and external mentions to establish credibility.
4. **Organic Download Growth:**
- Launch referral campaigns where existing users are incentivized to invite friends.
- Create shareable Instagram content that encourages followers to download the app and tag their friends.
- Partner with **dating coaches, podcasters, and influencers** to promote the app authentically.
---
#### **Target Audience**
- **Age Group:** 18-35 years
- **Location:** Urban India, Tier 1 & Tier 2 cities
- **Interests:** Dating, relationships, lifestyle, audio content
---
#### **KPIs to Track Success**
1. Instagram:
- **Followers:** Growth to 1,00,000+ in 30 days.
- **Engagement Rate:** Maintain at least 10% engagement (likes, comments, shares, saves).
- **Content Performance:** Minimum reach of 50,000 per post and 1,00,000 per reel.
- **Account Verification:** Successful blue tick within the timeline.
2. App:
- **Daily Downloads:** Achieve a 50% increase in daily downloads.
- **Play Store Reviews:** Generate at least 500+ positive reviews within 30 days.
---
#### **Expected Skills for Freelancer**
- Proven expertise in **Instagram growth strategies** and account verification.
- Strong understanding of the **dating niche and millennial/Gen Z audience.**
- Experience with organic app promotion via social media.
- Creative and skilled in video editing and graphic design for social content.
---
#### **Budget and Timeline**
- **Timeline:** 30 days
- **Budget:** ₹X (To be discussed based on proposals)