Brand marketing specialist required for a new online platform launch

ABE:Lab is an innovative Applied Behavioural Economics platform launching in November 2021 as an
initiative of Genesis Analytics. The digital platform helps businesses grow and become more
profitable by influencing large-scale behaviour change using Behavioural Economics. We are looking
for a passionate online brand marketing specialist who can join our team for six months on a part-
time basis to help launch the ABE:Lab brand and grow our client base.

Genesis Analytics is Africa’s largest Economics-based consulting firm, passionate about unlocking
value across the continent. Genesis created the first team of specialised Behavioural Economists in
Africa. ABE:Lab is a new, client-facing platform created by the Applied Behavioural Economics team
at Genesis Analytics and will be launching in November 2021. ABE:Lab provides four key offerings:
1. Free 30 minute consults for clients
2. Complete Behavioural Economics consulting solutions
3. Organisations post challenges and we crowdsource solutions from top problem solvers
4. Hosts a community of Behavioural Economists who discuss important topics on our
community forum page

***Please note that this is a part time role and with ABE:Lab which is an initiative of Genesis
Analytics, not Genesis Analytics itself.***

Role description:
As a core team of Behavioural Economists, our goal at ABE:Lab is to be recognised as the number
one platform for finding Behavioural Economics focused solutions. Therefore, we are looking for an
experienced, passionate online brand marketing specialist to join our dynamic team. The role will be
for 6 months on a part-time basis to help launch the ABE:Lab brand and grow our client base.

This role will require the following key activities, amongst others:
 Implement the overall ABE:Lab marketing strategy
 Build ABE:Lab brand through social media channels and traditional media outlets
 Create marketing content for social media platforms
 Commission a marketing video that introduces the brand
 Employ the use of online marketing tools such as Google AdWords, Google Analytics,
Facebook Ads
 Schedule and coordinate ABE:Lab marketing engagements
 Support team in creating pitch decks
 Research and reach out to potential ABE:Lab network

Requirements:
 Hold a qualification in Digital Marketing Strategy or related field and/or
 Experience launching and growing at least two brands
 Confident in ability to connect ABE:Lab with African and global media networks
 Goal oriented, target driven and motivated to help our platform achieve success

Applications must consist of:
 An updated link to your LinkedIn profile
 A comprehensive CV
 A 1-page cover letter explaining your previous experience and success in launching/ growing
a brand