Boost Freeze-Dried Sales D2C & B2B

Job ID: 40382399

Budget: ₹750 – ₹1,250 INR

I run a fast-growing premium freeze-dried food brand and I’m ready to shift our revenue curve upward on both fronts—direct-to-consumer through our Shopify store and wholesale into specialty retailers, distributors, and food-service partners. I’m looking for a growth specialist who can design and execute an integrated plan that ties together Facebook & Instagram, LinkedIn, email automation, SEO-driven content, and disciplined outreach.

What I need you to tackle
• Social media marketing: Plan a paid + organic calendar for Facebook, Instagram, and LinkedIn that builds product education, sparks engagement, and drives tracked conversions.
• Email marketing campaigns: Set up high-performing flows (welcome, cart recovery, post-purchase) and monthly promos, complete with segmentation and A/B tests.
• SEO and content marketing: Audit our current pages, map priority keywords, and create conversion-minded blog or recipe content that earns backlinks and improves ranking.
• B2B outreach & lead generation: Build a qualified prospect list, craft value-centric pitches, and book discovery calls that turn into recurring wholesale accounts.
• D2C sales management: Monitor funnel metrics daily, refine offers, and recommend CRO tweaks so we continually improve AOV and LTV.

Deliverables
1. 30-day growth blueprint with clear KPIs and timelines
2. Weekly social/ad creatives and posting schedule (Canva, Meta Ads Manager, LinkedIn Campaign Manager files)
3. Four automated email flows and two broadcast templates in Klaviyo (or your preferred ESP)
4. Keyword map, on-page recommendations, and two SEO-optimised articles
5. B2B prospect list (minimum 100 leads) with personalised outreach sequences
6. Bi-weekly performance report: spend, ROAS, open/click rates, leads generated, and revenue impact

Acceptance criteria
• Positive ROAS on paid social by week 4
• 20 % lift in email revenue within 60 days
• First five B2B accounts closed by day 90
• Experience in Food & Beverage sales or FMCG distribution.

If you have a track record of combining data-driven growth tactics with compelling brand storytelling, let’s talk about timelines and how quickly you can get started.