Body Shop Instagram Lead Strategy
Budget: $10 – $30 USD
I want our body shop’s Instagram account to become a steady source of qualified leads from car enthusiasts. The page is brand-new, so I’ll need full setup plus a clear roadmap for growth.
Your mission starts with optimising the profile—username, bio, call-to-action links and story highlights—so visitors instantly see our craft and know how to book. From there, develop a visually consistent grid that revolves around high-impact before-and-after repair photos. Each post should pair an attention-grabbing image with a persuasive, benefit-driven caption that nudges viewers to DM, call or tap the link in bio for an estimate.
I’d also like a 30-day content calendar outlining what to post, when to post and which niche hashtags will place us in front of passionate car lovers. Include suggestions for reel ideas or stories if they strengthen lead generation. While the core focus is our transformation photos, feel free to flag other formats—customer testimonials or limited-time offers—if they can amplify results later on.
Deliverables
• Fully optimised Instagram profile
• 12–15 edited before-and-after posts with captions and hashtags
• 30-day scheduling calendar (CSV or Google Sheet)
• Brand style guide for future posts (colour palette, fonts, tone)
• Quick wins playbook on turning likes into repair bookings, plus optional paid-ad pointers
I’ll supply raw images and shop details; you bring creative polish, growth know-how and tools such as Lightroom, Photoshop, Canva and Later (or similar) to streamline the workflow.
Your mission starts with optimising the profile—username, bio, call-to-action links and story highlights—so visitors instantly see our craft and know how to book. From there, develop a visually consistent grid that revolves around high-impact before-and-after repair photos. Each post should pair an attention-grabbing image with a persuasive, benefit-driven caption that nudges viewers to DM, call or tap the link in bio for an estimate.
I’d also like a 30-day content calendar outlining what to post, when to post and which niche hashtags will place us in front of passionate car lovers. Include suggestions for reel ideas or stories if they strengthen lead generation. While the core focus is our transformation photos, feel free to flag other formats—customer testimonials or limited-time offers—if they can amplify results later on.
Deliverables
• Fully optimised Instagram profile
• 12–15 edited before-and-after posts with captions and hashtags
• 30-day scheduling calendar (CSV or Google Sheet)
• Brand style guide for future posts (colour palette, fonts, tone)
• Quick wins playbook on turning likes into repair bookings, plus optional paid-ad pointers
I’ll supply raw images and shop details; you bring creative polish, growth know-how and tools such as Lightroom, Photoshop, Canva and Later (or similar) to streamline the workflow.