Bengali Children's Book Promotion Campaign
Budget: ₹1,500 – ₹12,500 INR
I'm in need of a creative and effective marketing expert to help promote a Bengali children's book within West Bengal, India.
Key Responsibilities:
- Develop and execute a robust social media strategy to engage parents of young children, schools, educational institutions, bookstores, and libraries.
- Organize local events including book signings to create buzz and visibility.
- Generate earned media through obtaining book reviews and author mentions in relevant articles.
The objective of this project is to raise awareness about the author and their work, and to generate positive reviews and customer feedback.
Ideal skills and experience:
- Demonstrable experience in children's literature marketing
- Strong network in West Bengal's educational and book publishing sectors
- Solid understanding of social media and online advertising
- Previous experience in organising local events
- Proficiency in Bengali and English language & culture, to effectively engage the target audience.
Key Responsibilities:
- Develop and execute a robust social media strategy to engage parents of young children, schools, educational institutions, bookstores, and libraries.
- Organize local events including book signings to create buzz and visibility.
- Generate earned media through obtaining book reviews and author mentions in relevant articles.
The objective of this project is to raise awareness about the author and their work, and to generate positive reviews and customer feedback.
Ideal skills and experience:
- Demonstrable experience in children's literature marketing
- Strong network in West Bengal's educational and book publishing sectors
- Solid understanding of social media and online advertising
- Previous experience in organising local events
- Proficiency in Bengali and English language & culture, to effectively engage the target audience.
Related categories:
Internet Marketing
Research
Research Writing
Public Relations
Social Media Marketing