Automotive Paid Social Campaigns

I want our paid presence on TikTok, Facebook and Instagram firing on all cylinders to drive immediate vehicle sales. The accounts are active; what is missing is a tightly-structured campaign flow that moves shoppers from first scroll to signed contract.

Scope of work
• Build or refine ad audiences across all three platforms, with clear segmentation for prospecting, retargeting and look-alike groups.
• Craft compelling creative (static, video, carousel) that matches each platform’s best practices and our existing brand style.
• Set up conversion tracking, pixel events and UTM tagging so every click is traceable through to sale.
• Launch, monitor and optimise campaigns daily—adjust budgets, bids and creatives based on real-time data.
• Supply concise weekly reports highlighting spend, ROAS and actionable next steps.

Timeline
The first campaigns should be live within days of kickoff, with the initial performance review at the one-week mark. Because the objective is pure sales uplift, decisions will pivot quickly on cost-per-lead and closed-deal metrics.

Tool stack
TikTok Ads Manager, Facebook/Meta Business Suite, Instagram, Google Analytics (for cross-channel attribution) and any preferred optimisation or reporting plug-ins.

Success will be measured by incremental vehicle sales and a sustainable ROAS. Let me know how soon you can jump in and what early wins you expect to deliver.

Project Description:
We are an automotive company selling cars across Europe, and we are looking for an experienced Social Media Manager to create and manage our digital presence from scratch. The goal is to attract as many potential customers as possible through paid advertising campaigns on TikTok, Facebook, and Instagram.

Main Responsibilities:

Set up and configure official company accounts on TikTok, Facebook, and Instagram;

Develop and implement digital marketing strategies focused on lead generation;

Create, launch, and manage paid advertising campaigns (Facebook Ads, Instagram Ads, TikTok Ads);

Edit and adapt videos for ads (we will provide the footage of the cars);

Design engaging ads that encourage potential customers to request more information;

Target the right audiences, focusing mainly on European countries;

Provide regular reports on campaign performance (CPC, CTR, leads generated, budget usage);

Continuously optimize campaigns for maximum results.

Requirements:

Proven experience managing paid campaigns on TikTok, Facebook, and Instagram (please provide examples of previous work/campaigns);

Strong knowledge of Facebook Ads Manager, TikTok Ads Manager, and Business Suite;

Ability to create compelling ad content (video and text);

Experience with lead generation (experience in the automotive sector is a plus but not mandatory);

Ability to work with ad budgets and plan effective strategies for multiple European markets;

Clear communication skills and availability for regular feedback.

What we expect from applicants:

Examples of previous campaigns (links, screenshots, or performance results);

Price proposal per campaign created (ad budget will be provided separately by us);

Estimated time required to prepare and launch the first campaign;

A short proposal on how you would approach promoting a car dealership/company on social media.

Benefits:

Long-term collaboration if results are positive;

Opportunity to manage a consistent marketing budget;

Transparent and flexible collaboration, with payments made per campaign created.