Virtual Social & Branding Manager
Budget: ₹750 – ₹1,250 INR
I need a hands-on partner who can run our day-to-day marketing engine while I focus on the business itself. The work centres on three channels—LinkedIn, Twitter and Facebook—with LinkedIn taking top priority. You will plan the calendar, write the posts, design the visuals and publish on schedule.
Facebook content should lean heavily on promotional angles, turning product features and offers into thumb-stopping updates that still feel on-brand. Twitter can mirror and amplify those messages with timely threads and quick replies.
Beyond social, the brief widens into two key areas:
• Brand refinement: every touch point should lift our image and make us look as polished as the market leaders. Consistency of tone, colour and voice across profiles, ads, banners and even email footers is essential.
• Paid campaigns: create, test and optimise ads in LinkedIn Campaign Manager and Meta Ads Manager, steadily lowering CPC while improving lead quality.
The website’s blog needs the same cohesive voice. Two well-researched, SEO-friendly articles per month will keep our funnel warm and give you material to repurpose across social.
Acceptance criteria
– Weekly content plan approved 48 h before posting
– Minimum three LinkedIn posts, three tweets and two Facebook promos per week
– Bi-weekly performance report covering reach, engagement, CPC and key learnings
– Blog articles delivered in Google Docs with royalty-free images and basic on-page SEO completed.
If this blend of strategy, copywriting, basic design and data analytics feels like your zone, tell me how you’ll lift our brand image in the first 90 days.
Facebook content should lean heavily on promotional angles, turning product features and offers into thumb-stopping updates that still feel on-brand. Twitter can mirror and amplify those messages with timely threads and quick replies.
Beyond social, the brief widens into two key areas:
• Brand refinement: every touch point should lift our image and make us look as polished as the market leaders. Consistency of tone, colour and voice across profiles, ads, banners and even email footers is essential.
• Paid campaigns: create, test and optimise ads in LinkedIn Campaign Manager and Meta Ads Manager, steadily lowering CPC while improving lead quality.
The website’s blog needs the same cohesive voice. Two well-researched, SEO-friendly articles per month will keep our funnel warm and give you material to repurpose across social.
Acceptance criteria
– Weekly content plan approved 48 h before posting
– Minimum three LinkedIn posts, three tweets and two Facebook promos per week
– Bi-weekly performance report covering reach, engagement, CPC and key learnings
– Blog articles delivered in Google Docs with royalty-free images and basic on-page SEO completed.
If this blend of strategy, copywriting, basic design and data analytics feels like your zone, tell me how you’ll lift our brand image in the first 90 days.