Versatile Social Media Associate
Budget: ₹12,500 – ₹37,500 INR
AH Clothing Co. is a Delhi-rooted ethnic wear label that puts Urdu poetry and Nastaliq calligraphy on kurtas, Pathanis, stoles, and kaftans — Faiz, Ghalib, Iqbal, Faraz, and Gulzar's words reimagined as streetwear. We're a small, founder-led team scaling from a cult following into a proper D2C brand, and we need someone who can carry our voice across every platform without us having to hand-hold every post.
About the Role
You'll own AH Clothing's social presence end to end — from what we say and how we say it, to the graphics that carry it, to the day-to-day handling of our pages. This isn't a "post daily and hope" role. We want someone who thinks like a content strategist first and executes like a designer second, with real command over Instagram, Pinterest, and LinkedIn.What You'll Do
Build and own the content strategy — calendar, themes, campaign tie-ins (launches, festivals, poetry anniversaries)
Design content for Instagram, Pinterest, and LinkedIn — reels, carousels, pins, static posts — matching our Nastaliq/calligraphy visual identity
Handle day-to-day posting, scheduling, captions, and community replies across our social pages
Grow and structure our Pinterest presence (currently underused) into a real traffic driver
Build out LinkedIn as a channel for brand storytelling and B2B/export credibility
Track what's working — engagement, reach, saves — and adjust the strategy monthly, not just report numbers
Coordinate with the founder on product launches and reel shoots so content is ready ahead of go-live dates
What We're Looking For
Required:
Experience running social media end-to-end for a brand — not just posting, but strategy and design too
Strong content design skills (Canva or equivalent) — you should be comfortable producing polished visuals yourself, not just briefing someone else
Working knowledge of Pinterest as a growth/traffic channel, not just an afterthought platform
Comfortable with LinkedIn as a brand-building tool, not just a personal profile
Based in Delhi NCR and available for a hybrid working arrangement (in-person for shoots, launches, and planning sessions; remote for execution)
Preferred:
Familiarity with or genuine interest in Urdu poetry, calligraphy, or South Asian cultural/heritage brands
Experience with a D2C or fashion/lifestyle brand specifically
Basic reel editing (CapCut or similar)
Compensation
Competitive, based on experience — to be discussed directly with candidates.
About the Role
You'll own AH Clothing's social presence end to end — from what we say and how we say it, to the graphics that carry it, to the day-to-day handling of our pages. This isn't a "post daily and hope" role. We want someone who thinks like a content strategist first and executes like a designer second, with real command over Instagram, Pinterest, and LinkedIn.What You'll Do
Build and own the content strategy — calendar, themes, campaign tie-ins (launches, festivals, poetry anniversaries)
Design content for Instagram, Pinterest, and LinkedIn — reels, carousels, pins, static posts — matching our Nastaliq/calligraphy visual identity
Handle day-to-day posting, scheduling, captions, and community replies across our social pages
Grow and structure our Pinterest presence (currently underused) into a real traffic driver
Build out LinkedIn as a channel for brand storytelling and B2B/export credibility
Track what's working — engagement, reach, saves — and adjust the strategy monthly, not just report numbers
Coordinate with the founder on product launches and reel shoots so content is ready ahead of go-live dates
What We're Looking For
Required:
Experience running social media end-to-end for a brand — not just posting, but strategy and design too
Strong content design skills (Canva or equivalent) — you should be comfortable producing polished visuals yourself, not just briefing someone else
Working knowledge of Pinterest as a growth/traffic channel, not just an afterthought platform
Comfortable with LinkedIn as a brand-building tool, not just a personal profile
Based in Delhi NCR and available for a hybrid working arrangement (in-person for shoots, launches, and planning sessions; remote for execution)
Preferred:
Familiarity with or genuine interest in Urdu poetry, calligraphy, or South Asian cultural/heritage brands
Experience with a D2C or fashion/lifestyle brand specifically
Basic reel editing (CapCut or similar)
Compensation
Competitive, based on experience — to be discussed directly with candidates.