Valentine's Day Game Launch - Social Media Campaign Manager
Budget: $30 – $250 USD
Project Overview
I am seeking a highly skilled, results-driven Social Media Manager to create, launch, and manage a 7-day promotional campaign for a Valentine's Day interactive quiz. This is a fast-paced, performance-oriented project with specific KPIs. The ideal candidate has proven experience with viral holiday campaigns, micro-budget optimization, and TikTok/Instagram/Facebook strategy.
Campaign Dates: February 7-14, 2025 (Planning begins immediately upon hiring)
Total Ad Budget: $50 (provided separately, managed with transparency)
Primary Goal: Drive quiz signups through creative organic and paid strategies
Freelancer Requirements & Qualifications
Mandatory Qualifications:
Minimum 4.9/5 rating on freelancing platform (must provide proof)
Portfolio showcasing 2-3 successful social media campaigns, preferably holiday-themed
Proven experience with interactive content/quiz launches
Expertise in TikTok trends, Facebook/Instagram marketing, and micro-influencer outreach
Available for daily engagement during February 7-14, 2025
Preferred Experience:
Previous Valentine's Day or romantic-themed campaign success
Experience with gamification or interactive social media content
Knowledge of current 2025 social media trends and algorithm changes
Project Scope & Deliverables
PHASE 1: STRATEGY DEVELOPMENT (Due within 48 hours of hire)
Deliverables:
Comprehensive Social Media Plan Document including:
Target audience analysis (primary: couples 18-35; secondary: singles)
Platform-specific strategy (TikTok, Instagram, Facebook)
Content calendar with daily themes (Feb 7-14)
Hashtag strategy (branded + trending)
Detailed $100 ad budget allocation proposal
KPI & Measurement Framework:
Clear tracking methodology for signups
Daily engagement targets
Primarily target UK audience
Platform-specific metrics
PHASE 2: CONTENT CREATION (Due February 6, 2025)
Deliverables:
TikTok Video Suite (8-10 videos):
3-4 trending sound/format adaptations
2-3 quiz teaser/explainer videos
2-3 user-generated content prompts
1-2 behind-the-scenes/content creation videos
Instagram/Facebook Assets:
6 static/graphic posts (Canva quality acceptable)
8-10 Story templates/prompts
Reels adaptation of top TikTok content
Copywriting:
All captions with hashtags
Engagement prompts and CTA variations
DM/comment response templates
PHASE 3: CAMPAIGN EXECUTION (February 7-14, 2025)
Daily Responsibilities:
Content Publishing:
1-2 TikTok posts daily (optimized timing)
1-2 Instagram/Facebook posts daily
3-5 Stories across platforms daily
Community Management:
Respond to comments/DMs within 2 hours during peak times
Engage with relevant content in target audience feeds
Monitor and participate in Valentine's Day conversations
Paid Promotion Management:
Execute $100 ad budget according to approved plan
Provide daily screenshots of ad performance
Optimize based on real-time performance
Influencer/UGC Outreach:
Contact 20+ micro-influencers (1K-10K followers) for shares
Manage influencer gifting/compensation from ad budget
Track and reshare UGC
PHASE 4: REPORTING & ANALYSIS (Due February 16, 2025)
Deliverables:
Comprehensive Campaign Report including:
Final performance against all KPIs
Screenshots of all analytics
Ad spend breakdown with receipts
Learnings and recommendations for future campaigns
Key Performance Indicators (KPIs) & Success Metrics
Primary KPI (Tied to Bonus):
500+ quiz participant signups (transparently verifiable through our tracking system)
Secondary KPIs (Expected Minimums):
2,000+ total social media engagements (likes, comments, shares, saves)
10,000+ total video views across platforms
10% average engagement rate on primary posts
50+ user-generated content submissions using campaign hashtag
20+ micro-influencer shares/features
Campaign Quality Metrics:
Consistent daily posting (no missed days)
Professional community engagement
Timely reporting and communication
Payment Structure & Terms
Total Freelancer Fee: YOUR BID
Note: Separate from the $50 ad budget which will be provided upon campaign launch.
Milestone Payments:
Milestone 1 - Strategy & Content Approval (20%):
Payable upon submission AND approval of the complete Social Media Plan AND all content assets
Due: February 6, 2025
Milestone 2 - Campaign Execution Completion (40%):
Payable upon completion of the live campaign (Feb 14) AND submission of preliminary performance report
Requires proof of daily posting, engagement, and ad management
Milestone 3 - Performance Bonus (40%):
Contingent on achieving 500+ quiz participant signups. You will have access to our reporting system to view sign up numbers
Payable after verification through our tracking system (on Feb 16, 2025)
Additional bonus considered for exceeding targets significantly
Ad Budget Management:
$50 ad budget will be paid directly to you on campaign launch
You must provide daily spend updates and final receipt documentation
Unused funds to be returned
Budget allocation must be pre-approved in the strategy phase
Application Requirements
Proposals MUST include:
Platform rating screenshot (minimum 4.9/5)
Links to 2-3 relevant campaign examples (holiday/quiz focus preferred)
Initial ideas for this campaign:
Proposed $50 ad budget allocation breakdown
3 specific TikTok video concepts for Valentine's quiz
2 ideas for encouraging user-generated content
Your proposed total fee and confirmation of milestone payment acceptance
Confirmation of availability for February 7-14, 2025
Selection Criteria:
Quality and relevance of portfolio (40%)
Creativity and specificity of proposed ideas (30%)
Platform rating and client reviews (20%)
Proposed fee and professionalism (10%)
Creative Direction & Brand Guidelines
Quiz Theme: "What Kind of Valentine Are You?" (romantic, fun, inclusive)
Target Audience Tone:
Playful but not childish
Romantic but not overly sentimental
Inclusive of all relationship statuses
Trending/meme-aware
Content Pillars:
Personality & Fun (quiz teasers, results reactions)
Relationships & Dating (partner challenges, date ideas)
Valentine's Trends (holiday humor, gift ideas)
Community & Sharing (couple stories, UGC features)
Project Timeline
Hiring Decision: By January 25, 2025
Strategy Finalization: February 5, 2025
Content Delivery: February 6, 2025
Campaign Live: February 7-14, 2025
Final Reporting: February 16, 2025
Communication & Management
Daily check-ins during campaign period (brief updates)
24-hour maximum response time to urgent queries
All assets to be shared via Google Drive/Dropbox
Weekly strategy call pre-launch
Note to Applicants: This campaign requires creativity within constraints. We're looking for someone who can think strategically about micro-budget optimization and create shareable, trend-aware content. The bonus structure rewards actual business results, not just vanity metrics. If you have a track record of driving real engagement and conversions with limited budgets, we want to hear from you.
Project posted on 19 Jan 2026
Quiz Type: Interactive Valentine's Day Personality Quiz
Industry: Entertainment/Relationships
Geographic Focus: Primarily US/UK/Canada, English-language
I am seeking a highly skilled, results-driven Social Media Manager to create, launch, and manage a 7-day promotional campaign for a Valentine's Day interactive quiz. This is a fast-paced, performance-oriented project with specific KPIs. The ideal candidate has proven experience with viral holiday campaigns, micro-budget optimization, and TikTok/Instagram/Facebook strategy.
Campaign Dates: February 7-14, 2025 (Planning begins immediately upon hiring)
Total Ad Budget: $50 (provided separately, managed with transparency)
Primary Goal: Drive quiz signups through creative organic and paid strategies
Freelancer Requirements & Qualifications
Mandatory Qualifications:
Minimum 4.9/5 rating on freelancing platform (must provide proof)
Portfolio showcasing 2-3 successful social media campaigns, preferably holiday-themed
Proven experience with interactive content/quiz launches
Expertise in TikTok trends, Facebook/Instagram marketing, and micro-influencer outreach
Available for daily engagement during February 7-14, 2025
Preferred Experience:
Previous Valentine's Day or romantic-themed campaign success
Experience with gamification or interactive social media content
Knowledge of current 2025 social media trends and algorithm changes
Project Scope & Deliverables
PHASE 1: STRATEGY DEVELOPMENT (Due within 48 hours of hire)
Deliverables:
Comprehensive Social Media Plan Document including:
Target audience analysis (primary: couples 18-35; secondary: singles)
Platform-specific strategy (TikTok, Instagram, Facebook)
Content calendar with daily themes (Feb 7-14)
Hashtag strategy (branded + trending)
Detailed $100 ad budget allocation proposal
KPI & Measurement Framework:
Clear tracking methodology for signups
Daily engagement targets
Primarily target UK audience
Platform-specific metrics
PHASE 2: CONTENT CREATION (Due February 6, 2025)
Deliverables:
TikTok Video Suite (8-10 videos):
3-4 trending sound/format adaptations
2-3 quiz teaser/explainer videos
2-3 user-generated content prompts
1-2 behind-the-scenes/content creation videos
Instagram/Facebook Assets:
6 static/graphic posts (Canva quality acceptable)
8-10 Story templates/prompts
Reels adaptation of top TikTok content
Copywriting:
All captions with hashtags
Engagement prompts and CTA variations
DM/comment response templates
PHASE 3: CAMPAIGN EXECUTION (February 7-14, 2025)
Daily Responsibilities:
Content Publishing:
1-2 TikTok posts daily (optimized timing)
1-2 Instagram/Facebook posts daily
3-5 Stories across platforms daily
Community Management:
Respond to comments/DMs within 2 hours during peak times
Engage with relevant content in target audience feeds
Monitor and participate in Valentine's Day conversations
Paid Promotion Management:
Execute $100 ad budget according to approved plan
Provide daily screenshots of ad performance
Optimize based on real-time performance
Influencer/UGC Outreach:
Contact 20+ micro-influencers (1K-10K followers) for shares
Manage influencer gifting/compensation from ad budget
Track and reshare UGC
PHASE 4: REPORTING & ANALYSIS (Due February 16, 2025)
Deliverables:
Comprehensive Campaign Report including:
Final performance against all KPIs
Screenshots of all analytics
Ad spend breakdown with receipts
Learnings and recommendations for future campaigns
Key Performance Indicators (KPIs) & Success Metrics
Primary KPI (Tied to Bonus):
500+ quiz participant signups (transparently verifiable through our tracking system)
Secondary KPIs (Expected Minimums):
2,000+ total social media engagements (likes, comments, shares, saves)
10,000+ total video views across platforms
10% average engagement rate on primary posts
50+ user-generated content submissions using campaign hashtag
20+ micro-influencer shares/features
Campaign Quality Metrics:
Consistent daily posting (no missed days)
Professional community engagement
Timely reporting and communication
Payment Structure & Terms
Total Freelancer Fee: YOUR BID
Note: Separate from the $50 ad budget which will be provided upon campaign launch.
Milestone Payments:
Milestone 1 - Strategy & Content Approval (20%):
Payable upon submission AND approval of the complete Social Media Plan AND all content assets
Due: February 6, 2025
Milestone 2 - Campaign Execution Completion (40%):
Payable upon completion of the live campaign (Feb 14) AND submission of preliminary performance report
Requires proof of daily posting, engagement, and ad management
Milestone 3 - Performance Bonus (40%):
Contingent on achieving 500+ quiz participant signups. You will have access to our reporting system to view sign up numbers
Payable after verification through our tracking system (on Feb 16, 2025)
Additional bonus considered for exceeding targets significantly
Ad Budget Management:
$50 ad budget will be paid directly to you on campaign launch
You must provide daily spend updates and final receipt documentation
Unused funds to be returned
Budget allocation must be pre-approved in the strategy phase
Application Requirements
Proposals MUST include:
Platform rating screenshot (minimum 4.9/5)
Links to 2-3 relevant campaign examples (holiday/quiz focus preferred)
Initial ideas for this campaign:
Proposed $50 ad budget allocation breakdown
3 specific TikTok video concepts for Valentine's quiz
2 ideas for encouraging user-generated content
Your proposed total fee and confirmation of milestone payment acceptance
Confirmation of availability for February 7-14, 2025
Selection Criteria:
Quality and relevance of portfolio (40%)
Creativity and specificity of proposed ideas (30%)
Platform rating and client reviews (20%)
Proposed fee and professionalism (10%)
Creative Direction & Brand Guidelines
Quiz Theme: "What Kind of Valentine Are You?" (romantic, fun, inclusive)
Target Audience Tone:
Playful but not childish
Romantic but not overly sentimental
Inclusive of all relationship statuses
Trending/meme-aware
Content Pillars:
Personality & Fun (quiz teasers, results reactions)
Relationships & Dating (partner challenges, date ideas)
Valentine's Trends (holiday humor, gift ideas)
Community & Sharing (couple stories, UGC features)
Project Timeline
Hiring Decision: By January 25, 2025
Strategy Finalization: February 5, 2025
Content Delivery: February 6, 2025
Campaign Live: February 7-14, 2025
Final Reporting: February 16, 2025
Communication & Management
Daily check-ins during campaign period (brief updates)
24-hour maximum response time to urgent queries
All assets to be shared via Google Drive/Dropbox
Weekly strategy call pre-launch
Note to Applicants: This campaign requires creativity within constraints. We're looking for someone who can think strategically about micro-budget optimization and create shareable, trend-aware content. The bonus structure rewards actual business results, not just vanity metrics. If you have a track record of driving real engagement and conversions with limited budgets, we want to hear from you.
Project posted on 19 Jan 2026
Quiz Type: Interactive Valentine's Day Personality Quiz
Industry: Entertainment/Relationships
Geographic Focus: Primarily US/UK/Canada, English-language