Tour Agency Lead-Gen Social Manager
Budget: ₹750 – ₹1,250 INR
My tours & travel agency needs a hands-on social media specialist who can turn Facebook and Instagram into reliable lead machines. I already have active pages, but the posting schedule is erratic and we are not capturing enough enquiries to fill our trip calendar.
The immediate priority is to design and run campaigns that send qualified prospects to our enquiry form or WhatsApp number. Promotional offers (flash sales, early-bird discounts, bundle deals) and real customer testimonials will be the core content themes, so you should be comfortable extracting stories from past travellers and packaging them into scroll-stopping visuals, short-form video and ad creatives.
I expect:
• A 30-day content calendar built around the key destinations we sell.
• 4–5 organic posts per week on both platforms, optimised for engagement and share-ability.
• At least two paid lead-generation campaigns per month, set up through Facebook Ads Manager with clear targeting, lookalike audiences and pixel tracking.
• Weekly performance reports summarising reach, cost per lead and next steps.
You can use any creative tools you prefer—Canva, Adobe suite, CapCut—as long as the final assets feel aspirational and on-brand. Familiarity with Meta Business Suite, Facebook Pixel, Instagram Reels and basic A/B testing is essential.
Deliverables are approved once the reporting dashboard shows a consistent flow of new leads at an agreed cost-per-lead benchmark and all scheduled posts have gone live on both platforms.
The immediate priority is to design and run campaigns that send qualified prospects to our enquiry form or WhatsApp number. Promotional offers (flash sales, early-bird discounts, bundle deals) and real customer testimonials will be the core content themes, so you should be comfortable extracting stories from past travellers and packaging them into scroll-stopping visuals, short-form video and ad creatives.
I expect:
• A 30-day content calendar built around the key destinations we sell.
• 4–5 organic posts per week on both platforms, optimised for engagement and share-ability.
• At least two paid lead-generation campaigns per month, set up through Facebook Ads Manager with clear targeting, lookalike audiences and pixel tracking.
• Weekly performance reports summarising reach, cost per lead and next steps.
You can use any creative tools you prefer—Canva, Adobe suite, CapCut—as long as the final assets feel aspirational and on-brand. Familiarity with Meta Business Suite, Facebook Pixel, Instagram Reels and basic A/B testing is essential.
Deliverables are approved once the reporting dashboard shows a consistent flow of new leads at an agreed cost-per-lead benchmark and all scheduled posts have gone live on both platforms.