TikTok Marketing & Video Editing for Yoga School

I'm looking for an expert on Tik Tok marketing through editing videos and the socials management for our yoga teacher training school in Portugal. We are Bend it like Buddha Yoga Algarve
Yoga Teacher training certification school accredited with Yoga Alliance RYT 200Hr & RYT 300Hr with
Ayurveda massage, Lifestyle Business training and Reiki trainings
in Portugal

We have been running successful yoga teacher trainings certified Yoga Alliance RYT 200H & RYT 300H courses, in Portugal for over 10 years and we are mostly on FB, IG and google adds, but want to find new clients to be our future registered students on Tik Tok

TASKS:

1. Please Help us to set and Define our Hook & Niche
To set our yoga teacher training apart

We are a beachside Portugal, Algarve premium location and yoga teacher training school. Looking for new clients on TikTok who are now stressed, unhealthy corporate professionals who want to change for a Career-change focus to healthy lifestyle, wellness and yoga retreat business through our course certification program in Portugal.

Targeting on Tik Tok: Show our To, From transformation
From corporate to spiritually health conscious—how our yoga teacher training in Portugal transforms lives.

2. Help us to create Engaging, Bite-Sized Content
TikTok favors short videos (15–60 seconds) that capture attention fast.

Content ideas:

Before/after transformations from our past students in the yoga teacher 2 week intensive training in Portugal.

Behind the scenes of our retreats and Yoga Alliance Ryt 200Hr certifications and 300Hr training days.

Help us edit and post and manage our Tik Tok account with quick yoga tips (e.g., "3 asanas for stress relief").

Voice-over storytelling post for Tik Tok

3. Optimize our TikTok Profile


Add our clear bio: Include your niche and a current CTA (e.g., “YTT in Algarve | Next Training: June | Link Below ”)

Use Linktree to connect to your site, application forms, or retreat info.
4. Use Hashtags & Trends Wisely
Boost visibility by mixing broad and niche hashtags:

#YogaTeacherTraining

#YTTPortugal

#WellnessRetreat

#YogaCareer

#AlgarveYoga

5. Post Consistently (3–5x per week)
Use a content calendar to plan:

Mon: “Meet a student” mini testimonial

Wed: “Why choose Portugal for YTT?” travel & wellness blend

Fri: “1-minute yoga practice” or behind-the-scenes video

6. Engage and Collaborate
Reply to comments with video replies—this boosts our yoga teacher training reach.

Partner with micro-influencers in the yoga or spiritual niche (even students from past trainings).

Encourage students to post during your training and tag our account.

7. Once above 6 tasks are done. Eventually in the near future, Run our Paid TikTok Ads once the account and TikTok manager is well versed on our brand, micro niche and our Tik Tok is established with a few thousand followers

Once our organic content has traction, boost a high-performing video or create an ad targeting:

Age 25–45


Interests: yoga, wellness retreats, career coaching, frequent travelers, digital nomads, mindfulness
people who want to quit corporate to become full time yoga teachers

Locations: EU, UK, USA