Ed-Tech Brand Seeks Social Media Expert
Budget: ₹12,500 – ₹37,500 INR
Project Title: Social Media Manager Needed for Growing Ed-Tech Brand (Instagram, YouTube, Facebook, LinkedIn)
Project Overview
BandLadder, a fast-growing AI-powered ed-tech company specializing in English proficiency exam prep, is seeking a driven freelance Social Media Manager. We are looking for a creative powerhouse to take the reins of our established digital presence, including our 65k+ strong Instagram community, and skyrocket our follower base to new heights.
The Role and Responsibilities
You will serve as the voice and creative engine behind our brand across all major platforms. Your core responsibilities will center on comprehensive platform management, taking full ownership of our Instagram, YouTube, Facebook, LinkedIn, and X (Twitter) accounts. You will drive daily content creation by designing and publishing high-quality posts focused on IELTS, PTE, Study Abroad, and PR. A significant portion of your role involves video and reel production, requiring direct remote coordination with our expert trainers to brainstorm, direct, and edit highly engaging short-form video content. You are expected to spearhead an aggressive growth strategy, developing and executing innovative campaigns to rapidly scale our follower base, boost organic reach, and drive overall engagement. Furthermore, active trend spotting is essential; you must stay ahead of social media trends, algorithm updates, and viral audio to ensure our content remains relevant and high-performing.
Freelancer Requirements
We are seeking independent contractors who demonstrate proven experience in social media management, content creation, and community growth. You must have strong proficiency in graphic design and video editing software, such as Canva, CapCut, or Premiere Pro. Excellent communication and collaboration skills are non-negotiable, as you will need to work seamlessly with our internal training team remotely. Prior experience or a deep understanding of the Ed-Tech, IELTS/PTE, or Study Abroad niche will be considered a significant advantage.
Engagement Structure & Compensation Framework
This is a highly performance-driven, long-term contract opportunity. You will initially undergo a 1-month paid observation and probationary contract to demonstrate your strategic execution and deliver tangible growth metrics. Upon successful completion and proven ROI, you will be formally retained for a dedicated, full-time engagement.
We operate on a dynamic, meritocratic remuneration structure. Your contract rate will be subject to continuous, performance-linked increments. We ensure that your financial trajectory scales synergistically with the quantifiable digital growth, engagement metrics, and overall brand equity you deliver to the company.
How to Submit a Proposal
If you have the skills to scale our accounts, please submit your proposal along with a comprehensive portfolio of your past social media work. Please specifically highlight accounts you have actively scaled in your cover letter. Start your proposal with the phrase "BandLadder Growth" so we know you have read the full project description.
Project Overview
BandLadder, a fast-growing AI-powered ed-tech company specializing in English proficiency exam prep, is seeking a driven freelance Social Media Manager. We are looking for a creative powerhouse to take the reins of our established digital presence, including our 65k+ strong Instagram community, and skyrocket our follower base to new heights.
The Role and Responsibilities
You will serve as the voice and creative engine behind our brand across all major platforms. Your core responsibilities will center on comprehensive platform management, taking full ownership of our Instagram, YouTube, Facebook, LinkedIn, and X (Twitter) accounts. You will drive daily content creation by designing and publishing high-quality posts focused on IELTS, PTE, Study Abroad, and PR. A significant portion of your role involves video and reel production, requiring direct remote coordination with our expert trainers to brainstorm, direct, and edit highly engaging short-form video content. You are expected to spearhead an aggressive growth strategy, developing and executing innovative campaigns to rapidly scale our follower base, boost organic reach, and drive overall engagement. Furthermore, active trend spotting is essential; you must stay ahead of social media trends, algorithm updates, and viral audio to ensure our content remains relevant and high-performing.
Freelancer Requirements
We are seeking independent contractors who demonstrate proven experience in social media management, content creation, and community growth. You must have strong proficiency in graphic design and video editing software, such as Canva, CapCut, or Premiere Pro. Excellent communication and collaboration skills are non-negotiable, as you will need to work seamlessly with our internal training team remotely. Prior experience or a deep understanding of the Ed-Tech, IELTS/PTE, or Study Abroad niche will be considered a significant advantage.
Engagement Structure & Compensation Framework
This is a highly performance-driven, long-term contract opportunity. You will initially undergo a 1-month paid observation and probationary contract to demonstrate your strategic execution and deliver tangible growth metrics. Upon successful completion and proven ROI, you will be formally retained for a dedicated, full-time engagement.
We operate on a dynamic, meritocratic remuneration structure. Your contract rate will be subject to continuous, performance-linked increments. We ensure that your financial trajectory scales synergistically with the quantifiable digital growth, engagement metrics, and overall brand equity you deliver to the company.
How to Submit a Proposal
If you have the skills to scale our accounts, please submit your proposal along with a comprehensive portfolio of your past social media work. Please specifically highlight accounts you have actively scaled in your cover letter. Start your proposal with the phrase "BandLadder Growth" so we know you have read the full project description.