Startup Social Media UGC Strategy
Budget: ₹2,000 – ₹5,000 INR
I’m launching a brand-new startup and need an experienced social media partner who can turn our followers into storytellers. My priority is engagement rather than one-way promotion, so every post you craft should invite, highlight, and amplify user-generated content.
Here’s what I need from you:
• Develop a cohesive voice and visual style that works seamlessly across Instagram, Facebook, Twitter, and LinkedIn.
• Map out a 30-day content calendar focused on encouraging customers to share their own photos, short videos, reviews, or behind-the-scenes moments.
• Curate, obtain permissions, and repurpose the best community submissions into feed posts, Stories, Reels, Threads, or LinkedIn updates—whichever format feels most native to each platform.
• Schedule everything (I currently use Buffer but am open to Hootsuite, Later, or native tools) and fine-tune captions, hashtags, and mentions to maximise reach.
• Monitor comments, DMs, and @mentions daily, jumping into conversations, thanking contributors, and escalating any issues that need my attention.
• Provide weekly insight reports that track growth, engagement rate, and the volume of new UGC acquired so we can see what’s resonating and pivot quickly.
Acceptance criteria: a live, populated content calendar; minimum of three UGC-based posts per platform per week; timely community responses; and a summary dashboard delivered every Friday.
If you’re passionate about building communities and have a proven knack for sourcing and celebrating user stories, let’s get started.
Here’s what I need from you:
• Develop a cohesive voice and visual style that works seamlessly across Instagram, Facebook, Twitter, and LinkedIn.
• Map out a 30-day content calendar focused on encouraging customers to share their own photos, short videos, reviews, or behind-the-scenes moments.
• Curate, obtain permissions, and repurpose the best community submissions into feed posts, Stories, Reels, Threads, or LinkedIn updates—whichever format feels most native to each platform.
• Schedule everything (I currently use Buffer but am open to Hootsuite, Later, or native tools) and fine-tune captions, hashtags, and mentions to maximise reach.
• Monitor comments, DMs, and @mentions daily, jumping into conversations, thanking contributors, and escalating any issues that need my attention.
• Provide weekly insight reports that track growth, engagement rate, and the volume of new UGC acquired so we can see what’s resonating and pivot quickly.
Acceptance criteria: a live, populated content calendar; minimum of three UGC-based posts per platform per week; timely community responses; and a summary dashboard delivered every Friday.
If you’re passionate about building communities and have a proven knack for sourcing and celebrating user stories, let’s get started.