Startup Social Content Creation and online Performance Management (Meta, google)
Budget: ₹12,500 – ₹37,500 INR
I run a niche jewellery brand and need hands-on help turning our pieces into elegant, scroll-stopping stories and content. Your main mission is to plan, film or source, edit, and publish sophisticated reels across Instagram, Facebook, and TikTok, then back them up with smart performance marketing that drives measurable sales.
Creative direction
Every content should feel refined and luxurious—think soft lighting on gemstones, close-ups of craftsmanship, and tastefully branded motion graphics. I want a healthy mix of product showcases, behind-the-scenes glimpses from the studio, and occasional customer testimonials to add social proof.
Platform care
Please keep each account active: schedule posts, respond to comments and DMs in brand voice, and curate feeds so grids remain cohesive. Community insights and trend monitoring are part of the day-to-day rhythm.
Performance marketing
Once content is live, spin the strongest clips into Meta Ads (Instagram + Facebook) and TikTok campaigns. I’ll rely on you to set up audiences, manage budgets, optimise creatives, and send concise weekly reports highlighting reach, CTR, ROAS, and next steps.
Deliverables
• 30-50 polished reels/content per month (vertical, sound-synced, captioned)
• Ongoing account maintenance and engagement across all three platforms
• Monthly ad campaigns with clear KPIs and optimisation cycles
• Simple dashboard or PDF report every week
Acceptance criteria
Content match the brand’s elegant aesthetic, publish on the agreed calendar, and paid campaigns hit mutually set performance targets.
If this workflow feels like second nature to you and you’re comfortable with tools such as Instagram Reels editor, Meta Ads Manager, TikTok Ads, and basic analytics dashboards, let’s talk scheduling and onboarding.
Creative direction
Every content should feel refined and luxurious—think soft lighting on gemstones, close-ups of craftsmanship, and tastefully branded motion graphics. I want a healthy mix of product showcases, behind-the-scenes glimpses from the studio, and occasional customer testimonials to add social proof.
Platform care
Please keep each account active: schedule posts, respond to comments and DMs in brand voice, and curate feeds so grids remain cohesive. Community insights and trend monitoring are part of the day-to-day rhythm.
Performance marketing
Once content is live, spin the strongest clips into Meta Ads (Instagram + Facebook) and TikTok campaigns. I’ll rely on you to set up audiences, manage budgets, optimise creatives, and send concise weekly reports highlighting reach, CTR, ROAS, and next steps.
Deliverables
• 30-50 polished reels/content per month (vertical, sound-synced, captioned)
• Ongoing account maintenance and engagement across all three platforms
• Monthly ad campaigns with clear KPIs and optimisation cycles
• Simple dashboard or PDF report every week
Acceptance criteria
Content match the brand’s elegant aesthetic, publish on the agreed calendar, and paid campaigns hit mutually set performance targets.
If this workflow feels like second nature to you and you’re comfortable with tools such as Instagram Reels editor, Meta Ads Manager, TikTok Ads, and basic analytics dashboards, let’s talk scheduling and onboarding.