Social Media Strategy for Athlete Mindset

Job ID: 39820297

Budget: $25 – $50 USD

I’ve just launched a mental-performance mastery company for high-school athletes who want to play at the next level, building on nearly 20 years of therapeutic experience, and now I need a social media professional who can place that expertise in front of the right teens, parents, and coaches.

Your mission is to take full ownership of our Facebook and Instagram channels. Using my existing brand kit—logo, colours, fonts, tone guide—you’ll plan, create, and publish a steady mix of educational mindset tips, brief client-testimonial snippets, and clear promotional calls to book a session. I’d also like you to monitor comments and DMs so every inquiry receives a prompt, encouraging reply.

Deliverables I’m looking for each month:
• A content calendar covering posts, stories, and suggested reels
• All copy, graphics, and short-form video assets, ready to upload
• Scheduled publishing through Meta Business Suite (or a similar tool)
• A simple engagement and growth report so we can see what’s resonating

Performance psychology and sports-related vocabulary must feel authentic, and visuals should appeal to teenagers while still reassuring parents and coaches. If you can weave in occasional paid boosts to extend reach, that’s a plus, but organic consistency is the priority.

Show me examples of accounts you’ve grown on Facebook or Instagram—especially if they serve youth, sports, or education—and tell me how you’d approach the first 90 days of content. I’m ready to move quickly once I find the right partner.