Social Media Strategy Document inclusive of KPIs, influencer strategy and reporting. Urgent within 48 hours
Budget: £10 – £120 GBP
1. Please create an instagram feed of 9 posts - please see current Instagram account for look & feel and tone of voice. Feel free to use unlicensed content from other accounts and/or stock images.
2. To measure our brand awareness and success for social media growth, which KPIs would you set?
3. Please outline a rough strategy of how you would grow our instagram follower count to 15k by year end.
4. How would you leverage our physical locations to grow our social media following and user generated content? How would you make instagram part of the guest journey?
5. With the goal of conversion in mind, please conceptualise 3 different deal types of influencer partnerships and/or campaigns you would implement and explain the rationale of each strategy.
6. What quantitative and qualitative criteria would you use to filter and select the influencers numa should partner with?
7. How would you use the different channels - instagram, tiktok, pinterest and facebook - and how would you connect in-between them, to drive follower growth and booking conversion?
8. Please create a short TikTok with the theme “exploring a city” of your choice (feel free to include anything you think is interesting) and explain how you would drive traffic and engagement with this post.
2. To measure our brand awareness and success for social media growth, which KPIs would you set?
3. Please outline a rough strategy of how you would grow our instagram follower count to 15k by year end.
4. How would you leverage our physical locations to grow our social media following and user generated content? How would you make instagram part of the guest journey?
5. With the goal of conversion in mind, please conceptualise 3 different deal types of influencer partnerships and/or campaigns you would implement and explain the rationale of each strategy.
6. What quantitative and qualitative criteria would you use to filter and select the influencers numa should partner with?
7. How would you use the different channels - instagram, tiktok, pinterest and facebook - and how would you connect in-between them, to drive follower growth and booking conversion?
8. Please create a short TikTok with the theme “exploring a city” of your choice (feel free to include anything you think is interesting) and explain how you would drive traffic and engagement with this post.