Social Media Setup & Management
Budget: €30 – €250 EUR
I want our young door company to finally be visible on Facebook and Instagram. Your first step will be to set up both profiles from scratch (or overhaul the existing ones if any trace is already there), align imagery with our branding, fill in all contact details and add highlights that build trust.
Once the pages are live, I need two kinds of campaigns running side-by-side:
• Werbekampagnen that drive qualified leads to our quotation form and showroom.
• Informationskampagnen that educate homeowners and builders about door types, materials and security features.
Because doors look best when people can actually see them, you’ll work mainly with Fotos und Videos of finished installations, behind-the-scenes shots from the workshop and short reels that show the difference between our models. To complement the visuals, prepare Blog-Posts und Artikel that answer common questions (e.g. sound insulation, fire safety) and position us as the local expert.
I expect you to:
1. Create and brand both channels.
2. Draft a 3-month content calendar mixing visual posts and articles.
3. Set up and optimise the ad accounts, audiences and pixel tracking.
4. Launch, monitor and fine-tune the campaigns, reporting clear metrics (reach, clicks, leads).
All copy should be in German, tone friendly but professional. Preferred tools are Meta Business Suite and Canva or similar for quick creatives, yet feel free to suggest alternatives. When you reply, show me one example of a Facebook or Instagram ad you built for another SME—screenshot or link is fine—so I can gauge style and performance.
Once the pages are live, I need two kinds of campaigns running side-by-side:
• Werbekampagnen that drive qualified leads to our quotation form and showroom.
• Informationskampagnen that educate homeowners and builders about door types, materials and security features.
Because doors look best when people can actually see them, you’ll work mainly with Fotos und Videos of finished installations, behind-the-scenes shots from the workshop and short reels that show the difference between our models. To complement the visuals, prepare Blog-Posts und Artikel that answer common questions (e.g. sound insulation, fire safety) and position us as the local expert.
I expect you to:
1. Create and brand both channels.
2. Draft a 3-month content calendar mixing visual posts and articles.
3. Set up and optimise the ad accounts, audiences and pixel tracking.
4. Launch, monitor and fine-tune the campaigns, reporting clear metrics (reach, clicks, leads).
All copy should be in German, tone friendly but professional. Preferred tools are Meta Business Suite and Canva or similar for quick creatives, yet feel free to suggest alternatives. When you reply, show me one example of a Facebook or Instagram ad you built for another SME—screenshot or link is fine—so I can gauge style and performance.