Social Media Reputation Crisis Recovery
Budget: $2 – $8 AUD
My brand is facing a sudden wave of backlash across all major social channels, and the negative chatter is starting to stick. I need a clear-headed professional who has steered companies through similar storms to step in quickly and help me regain control of the narrative.
Here’s what I expect you to tackle:
• Audit current sentiment on Twitter/X, Facebook, Instagram, and any other platforms showing spill-over.
• Pinpoint the root themes driving the backlash, then craft a concise action plan to address each one.
• Draft tone-appropriate public responses and internal escalation templates so I can reply fast without fueling more controversy.
• Recommend immediate fixes for any content, profile, or community-management gaps you uncover.
• Set up real-time monitoring and a short dashboard report that shows daily sentiment shifts, allowing us to see progress and pivot as needed.
To move forward smoothly, share concrete examples of past crises you’ve diffused—before-and-after metrics or press screenshots are ideal. If you have proprietary tools for social listening, mention them, but manual expertise is just as valuable if you can prove results.
I’d like to kick off within days, so a crisp outline of your first 48-hour deliverables will help me decide quickly.
Here’s what I expect you to tackle:
• Audit current sentiment on Twitter/X, Facebook, Instagram, and any other platforms showing spill-over.
• Pinpoint the root themes driving the backlash, then craft a concise action plan to address each one.
• Draft tone-appropriate public responses and internal escalation templates so I can reply fast without fueling more controversy.
• Recommend immediate fixes for any content, profile, or community-management gaps you uncover.
• Set up real-time monitoring and a short dashboard report that shows daily sentiment shifts, allowing us to see progress and pivot as needed.
To move forward smoothly, share concrete examples of past crises you’ve diffused—before-and-after metrics or press screenshots are ideal. If you have proprietary tools for social listening, mention them, but manual expertise is just as valuable if you can prove results.
I’d like to kick off within days, so a crisp outline of your first 48-hour deliverables will help me decide quickly.