Social Media Monitoring and Engagement Expert
Budget: ₹1,500 – ₹12,500 INR
I need consistent, real-time oversight of my brand’s presence on Twitter, Instagram and Reddit. The work centers on three pillars: tracking every public mention, stepping in swiftly when criticism appears, and amplifying the good news so it outranks the bad.
On each platform you will listen for brand keywords, hashtags and direct mentions, surface anything that trends or spikes, and log sentiment. When negativity surfaces—whether it’s a tweet thread, an Instagram comment or a Reddit post—I expect a calm, constructive reply that follows my tone guidelines and resolves the issue whenever possible. Positive reviews, user-generated content and press mentions should be reshared or highlighted to keep the overall narrative upbeat.
Feel free to use any modern social-listening and publishing stack (Sprout Social, Brandwatch, Hootsuite, Later, native dashboards, etc.); what matters most is accuracy and speed. I’ll provide brand voice documents and escalation workflows before we start.
Acceptance criteria / deliverables:
• 24-hour (or faster) monitoring and response cycle, seven days a week
• Daily log of mentions with sentiment tags
• Immediate escalation of severe issues (within 2 hours)
• Three weekly posts per platform that showcase positive stories or testimonials
• End-of-week report summarizing sentiment trends, engagement metrics and next-step recommendations
Everything should run for an initial four-week period, after which we will review results and extend if the metrics look right.
On each platform you will listen for brand keywords, hashtags and direct mentions, surface anything that trends or spikes, and log sentiment. When negativity surfaces—whether it’s a tweet thread, an Instagram comment or a Reddit post—I expect a calm, constructive reply that follows my tone guidelines and resolves the issue whenever possible. Positive reviews, user-generated content and press mentions should be reshared or highlighted to keep the overall narrative upbeat.
Feel free to use any modern social-listening and publishing stack (Sprout Social, Brandwatch, Hootsuite, Later, native dashboards, etc.); what matters most is accuracy and speed. I’ll provide brand voice documents and escalation workflows before we start.
Acceptance criteria / deliverables:
• 24-hour (or faster) monitoring and response cycle, seven days a week
• Daily log of mentions with sentiment tags
• Immediate escalation of severe issues (within 2 hours)
• Three weekly posts per platform that showcase positive stories or testimonials
• End-of-week report summarizing sentiment trends, engagement metrics and next-step recommendations
Everything should run for an initial four-week period, after which we will review results and extend if the metrics look right.