Social Media Manager for Mobile Game Launch

Job ID: 40569152

Budget: ₹1,500 – ₹12,500 INR

I’m looking for a social media manager / short-form content person to help with the launch of a new mobile game.
The focus will be on Instagram Reels and YouTube Shorts, with content that feels fun, native, and shareable rather than overly polished or corporate. I’m looking for someone who can help with both content creation and launch execution.
Work includes
Creating short-form video ideas and hooks
Editing Reels/Shorts from app screenshots, screen recordings, and brand assets
Writing captions and posting copy
Planning a simple launch content calendar
Finding and reaching out to relevant micro creators/pages
Helping coordinate creator collaborations
Suggesting small paid boost/ad tests
Tracking basic performance metrics
Trial deliverables
For the first trial, I’d like:
8–10 short-form content ideas
4–6 edited Reels/Shorts
2–3 simple static/story posts
A shortlist of relevant micro creators/pages
Basic posting plan for Instagram and YouTube Shorts
Simple performance summary at the end of the trial
Ideal fit
Someone who has experience with:
Instagram Reels / YouTube Shorts
Mobile apps or gaming content
UGC-style content
Meme/social-first marketing
Creator outreach
CapCut / Canva / Premiere / Meta tools
Please apply with:
Examples of short-form content you’ve worked on
Any app/game/social launch experience
How you usually find creators/pages
Your fee for a short trial
Whether you can handle both editing and outreach
I’ll share more details about the game, target audience, and assets with shortlisted applicants.