Social Media Manager t for ComStar International
Budget: $250 – $750 USD
Position: Social Media Manager
Company: ComStar International
Reports to: Lou Salcedo, Marketing Director
About ComStar International
ComStar International is a leading manufacturer and blender of high-performance, bio-safe chemical solutions. Our extensive portfolio spans hundreds of products across diverse categories, including HVAC/R, Odor Control, Geothermal & Solar, Plumbing, and Transportation. While our roots are firmly planted in the B2B sector, we have successfully transitioned into a hybrid model that serves brick-and-mortar retailers, supply houses, and a rapidly growing Direct-to-Consumer (D2C) market via Amazon, Walmart, eBay, and our proprietary e-commerce platform.
The Role
We are seeking a creative and strategic Social Media Manager to oversee and execute our digital presence across Facebook, Instagram, X, LinkedIn, and TikTok. The primary objective is to bridge the gap between our established professional audience (predominantly males, ages 30–45+) and a younger, more diverse demographic. We want to educate Gen Z and Millennial consumers on why ComStar products are not only more effective but also more visually intuitive and user-friendly than the competition.
Key Responsibilities
• Content Strategy: Develop and maintain a consistent visual identity that aligns with our distinct, aesthetically driven labeling and easy-to-follow instructions.
• Campaign Management: Execute an educational yet approachable brand voice, blending technical expertise with a touch of humor.
• Omnichannel Execution: Manage seasonal content cycles (e.g., heating solutions in winter, coil cleaners in summer) while maintaining year-round engagement for core products.
• Growth & Innovation: Leverage existing assets alongside AI-driven tools and original creative talent to produce high-impact, potentially viral content.
• Reporting & Planning: Provide comprehensive content calendars and performance updates well in advance of deployment.
The Goal
The successful candidate will transform our social channels into a primary engine for brand awareness and a significant driver of traffic to our D2C website, establishing ComStar as a household name for both professionals and DIY enthusiasts alike. The preferred candidate must have experience promoting consumer goods or home improvement products on social media.
Company: ComStar International
Reports to: Lou Salcedo, Marketing Director
About ComStar International
ComStar International is a leading manufacturer and blender of high-performance, bio-safe chemical solutions. Our extensive portfolio spans hundreds of products across diverse categories, including HVAC/R, Odor Control, Geothermal & Solar, Plumbing, and Transportation. While our roots are firmly planted in the B2B sector, we have successfully transitioned into a hybrid model that serves brick-and-mortar retailers, supply houses, and a rapidly growing Direct-to-Consumer (D2C) market via Amazon, Walmart, eBay, and our proprietary e-commerce platform.
The Role
We are seeking a creative and strategic Social Media Manager to oversee and execute our digital presence across Facebook, Instagram, X, LinkedIn, and TikTok. The primary objective is to bridge the gap between our established professional audience (predominantly males, ages 30–45+) and a younger, more diverse demographic. We want to educate Gen Z and Millennial consumers on why ComStar products are not only more effective but also more visually intuitive and user-friendly than the competition.
Key Responsibilities
• Content Strategy: Develop and maintain a consistent visual identity that aligns with our distinct, aesthetically driven labeling and easy-to-follow instructions.
• Campaign Management: Execute an educational yet approachable brand voice, blending technical expertise with a touch of humor.
• Omnichannel Execution: Manage seasonal content cycles (e.g., heating solutions in winter, coil cleaners in summer) while maintaining year-round engagement for core products.
• Growth & Innovation: Leverage existing assets alongside AI-driven tools and original creative talent to produce high-impact, potentially viral content.
• Reporting & Planning: Provide comprehensive content calendars and performance updates well in advance of deployment.
The Goal
The successful candidate will transform our social channels into a primary engine for brand awareness and a significant driver of traffic to our D2C website, establishing ComStar as a household name for both professionals and DIY enthusiasts alike. The preferred candidate must have experience promoting consumer goods or home improvement products on social media.