Social Media Manager / Handler
Budget: $250 – $750 USD
About US- We are a growing international e-commerce arts business specializing in custom artwork, digital illustrations, fine art prints, NFT-based collections, and curated art pieces for residential and commercial clients. Our clientele spans across the United States, Canada, and Australia, and we are expanding our digital presence to strengthen brand visibility, audience engagement, and online sales.
We are seeking a highly creative, organized, and results-driven Social Media Manager to oversee and execute our digital marketing and social engagement strategies across multiple platforms.
⸻
Role Overview
The Social Media Manager will be responsible for building, managing, and scaling our social media presence while aligning with our brand identity and sales objectives. This role requires someone who understands art marketing, storytelling, e-commerce conversion strategies, and audience engagement across Western markets.
⸻
Key Responsibilities
1. Social Media Strategy & Planning
• Develop and implement a comprehensive social media strategy aligned with brand goals.
• Create monthly content calendars for Instagram, Facebook, TikTok, Pinterest, LinkedIn, and emerging platforms.
• Conduct competitor research within the art and e-commerce industry.
• Plan campaigns around product launches, limited releases, promotions, and seasonal trends (US, Canada & Australia calendars).
2. Content Creation & Branding
• Create engaging content including:
• Reels and short-form videos
• Behind-the-scenes artwork processes
• Product showcases
• Customer testimonials
• Educational art content
• Write compelling captions with strong call-to-actions.
• Maintain brand voice consistency across all platforms.
• Collaborate with design team for graphics and visual branding.
3. Community Engagement & Growth
• Manage daily posting and engagement.
• Respond to comments, DMs, and inquiries professionally.
• Build relationships with art influencers and creative communities.
• Monitor and manage online reputation.
• Grow followers organically using ethical growth strategies.
4. Advertising & Paid Campaigns
• Plan and manage paid ads on:
• Meta (Facebook & Instagram)
• TikTok Ads
• Pinterest Ads
• Conduct A/B testing.
• Optimize campaigns for traffic, engagement, and conversions.
• Track ROAS and performance metrics.
5. Analytics & Reporting
• Track KPIs such as:
• Engagement rate
• Conversion rate
• Click-through rate
• Follower growth
• Provide weekly and monthly performance reports.
• Recommend improvements based on data insights.
6. E-commerce Integration
• Align social campaigns with Shopify or e-commerce store promotions.
• Drive traffic to product pages.
• Assist with product launch marketing strategy.
• Support email marketing promotions where necessary.
⸻
Requirements
• experience managing social media for e-commerce brands.
• Experience within art, creative, luxury, or design brands preferred.
• Strong understanding of US, Canadian, and Australian digital markets.
• Proficiency in:
• Meta Business Suite
• Canva or Adobe Suite
• TikTok Business tools
• Google Analytics
• Shopify (preferred)
• Excellent written English communication skills.
• Ability to work independently and meet deadlines.
• Strong visual storytelling skills.
⸻
Bonus Skills
• Experience with NFT or digital art marketing.
• Influencer marketing coordination.
• Email marketing experience (Klaviyo/Mailchimp).
• Basic video editing skills (CapCut, Premiere Pro, etc.).
• SEO knowledge for social captions and product descriptions.
⸻
Performance Expectations
Within the first 90 days, we expect:
• A structured content strategy in place.
• Consistent posting schedule.
• Improved engagement rate.
• Clear growth in followers and website traffic.
• Data-driven reporting system established.
⸻
Compensation & Benefits
• Flexible remote work schedule.
• Opportunity for long-term partnership.
• Performance-based bonuses.
• Creative freedom within brand guidelines.
• Growth opportunities within expanding art brand.
We are seeking a highly creative, organized, and results-driven Social Media Manager to oversee and execute our digital marketing and social engagement strategies across multiple platforms.
⸻
Role Overview
The Social Media Manager will be responsible for building, managing, and scaling our social media presence while aligning with our brand identity and sales objectives. This role requires someone who understands art marketing, storytelling, e-commerce conversion strategies, and audience engagement across Western markets.
⸻
Key Responsibilities
1. Social Media Strategy & Planning
• Develop and implement a comprehensive social media strategy aligned with brand goals.
• Create monthly content calendars for Instagram, Facebook, TikTok, Pinterest, LinkedIn, and emerging platforms.
• Conduct competitor research within the art and e-commerce industry.
• Plan campaigns around product launches, limited releases, promotions, and seasonal trends (US, Canada & Australia calendars).
2. Content Creation & Branding
• Create engaging content including:
• Reels and short-form videos
• Behind-the-scenes artwork processes
• Product showcases
• Customer testimonials
• Educational art content
• Write compelling captions with strong call-to-actions.
• Maintain brand voice consistency across all platforms.
• Collaborate with design team for graphics and visual branding.
3. Community Engagement & Growth
• Manage daily posting and engagement.
• Respond to comments, DMs, and inquiries professionally.
• Build relationships with art influencers and creative communities.
• Monitor and manage online reputation.
• Grow followers organically using ethical growth strategies.
4. Advertising & Paid Campaigns
• Plan and manage paid ads on:
• Meta (Facebook & Instagram)
• TikTok Ads
• Pinterest Ads
• Conduct A/B testing.
• Optimize campaigns for traffic, engagement, and conversions.
• Track ROAS and performance metrics.
5. Analytics & Reporting
• Track KPIs such as:
• Engagement rate
• Conversion rate
• Click-through rate
• Follower growth
• Provide weekly and monthly performance reports.
• Recommend improvements based on data insights.
6. E-commerce Integration
• Align social campaigns with Shopify or e-commerce store promotions.
• Drive traffic to product pages.
• Assist with product launch marketing strategy.
• Support email marketing promotions where necessary.
⸻
Requirements
• experience managing social media for e-commerce brands.
• Experience within art, creative, luxury, or design brands preferred.
• Strong understanding of US, Canadian, and Australian digital markets.
• Proficiency in:
• Meta Business Suite
• Canva or Adobe Suite
• TikTok Business tools
• Google Analytics
• Shopify (preferred)
• Excellent written English communication skills.
• Ability to work independently and meet deadlines.
• Strong visual storytelling skills.
⸻
Bonus Skills
• Experience with NFT or digital art marketing.
• Influencer marketing coordination.
• Email marketing experience (Klaviyo/Mailchimp).
• Basic video editing skills (CapCut, Premiere Pro, etc.).
• SEO knowledge for social captions and product descriptions.
⸻
Performance Expectations
Within the first 90 days, we expect:
• A structured content strategy in place.
• Consistent posting schedule.
• Improved engagement rate.
• Clear growth in followers and website traffic.
• Data-driven reporting system established.
⸻
Compensation & Benefits
• Flexible remote work schedule.
• Opportunity for long-term partnership.
• Performance-based bonuses.
• Creative freedom within brand guidelines.
• Growth opportunities within expanding art brand.