Social Media Manager (Digital Products & Print-on-Demand Brand)

Job ID: 40276845

Budget: $30 – $250 CAD

We are looking for a creative and strategic Social Media Manager to help build and grow our online presence across multiple platforms. The role will involve managing and scaling social media accounts for two online businesses: a digital product brand and a print-on-demand (POD) store. The goal is to build an engaging online presence, grow targeted audiences, and drive traffic into our sales funnels.

This is a long-term opportunity for someone who understands modern social media growth, content strategy, and audience engagement across platforms such as Instagram, TikTok, Pinterest, and Facebook.

Responsibilities

• Manage and grow social media accounts across Instagram, TikTok, Pinterest, and Facebook
• Plan and implement a monthly social media content strategy
• Create and schedule posts using scheduling tools and automation platforms
• Design and publish engaging content such as reels, short-form videos, carousels, and pins
• Maintain a consistent brand aesthetic and tone across all platforms
• Engage with the audience by responding to comments, messages, and interactions
• Monitor trends and implement relevant content ideas to increase reach and engagement
• Work alongside the advertising system to ensure social content aligns with marketing funnels
• Analyze performance metrics and suggest improvements for growth

Requirements

• Proven experience managing social media accounts for brands or businesses
• Strong understanding of Instagram, TikTok, Pinterest, and Facebook growth strategies
• Ability to create engaging short-form content and visual posts
• Familiarity with scheduling tools and social media automation
• Understanding of social media analytics and performance tracking
• Creativity, consistency, and attention to detail

Preferred Experience

• Experience working with digital products, online courses, or e-commerce brands
• Knowledge of content funnels and audience nurturing through social media
• Experience with Pinterest marketing and TikTok growth strategies

Project Scope

• Manage and grow multiple social media platforms
• Plan and schedule content weekly or monthly
• Work collaboratively to help build long-term brand presence

Application Requirements

Please include the following when applying:

• Examples of social media accounts you have managed
• Links to previous content you have created
• A short explanation of how you grow new social media accounts from zero

We are looking for someone reliable, creative, and proactive who can help build and grow these brands over time.