Social Media Management for Matchmaking
Budget: $250 – $750 USD
WU MA is a premium New York–based matchmaking company and our next growth phase relies on a memorable, consistent social presence. The assignment covers the full Instagram lifecycle—from strategy to reporting—while keeping room to scale into Facebook or LinkedIn later.
Scope of work
• Shape a channel-specific social media strategy that clarifies positioning, key themes and posting cadence.
• Build a 30-day rolling content calendar that blends feed posts, carousels, Reels, and Stories, all styled to a unified visual identity.
• Design templates and an overall grid aesthetic that feels exclusive yet approachable, in line with luxury-service brands.
• Schedule content through Meta Business Suite (or another agreed tool), ensuring optimal posting times and flawless asset delivery.
• Track reach, engagement, follower growth and ad spend; present concise monthly reports with clear optimization actions.
• Provide light Meta/Instagram ads support—audience setup, creative adaptation and performance tweaks—as campaigns arise.
Deliverables will be considered complete when:
1. A written strategy deck and first-month calendar are approved.
2. Ten feed assets, five Reels and five Story sets (editable files included) are uploaded and scheduled.
3. The first performance report, including data screenshots and recommendations, is submitted.
Share examples of previous luxury, lifestyle or service-oriented accounts you have managed, highlighting before/after metrics or standout creative. If a small team handles design, copy and analytics separately, note how the workflow stays seamless. I’m happy to answer any clarifying questions so we can launch quickly.
Scope of work
• Shape a channel-specific social media strategy that clarifies positioning, key themes and posting cadence.
• Build a 30-day rolling content calendar that blends feed posts, carousels, Reels, and Stories, all styled to a unified visual identity.
• Design templates and an overall grid aesthetic that feels exclusive yet approachable, in line with luxury-service brands.
• Schedule content through Meta Business Suite (or another agreed tool), ensuring optimal posting times and flawless asset delivery.
• Track reach, engagement, follower growth and ad spend; present concise monthly reports with clear optimization actions.
• Provide light Meta/Instagram ads support—audience setup, creative adaptation and performance tweaks—as campaigns arise.
Deliverables will be considered complete when:
1. A written strategy deck and first-month calendar are approved.
2. Ten feed assets, five Reels and five Story sets (editable files included) are uploaded and scheduled.
3. The first performance report, including data screenshots and recommendations, is submitted.
Share examples of previous luxury, lifestyle or service-oriented accounts you have managed, highlighting before/after metrics or standout creative. If a small team handles design, copy and analytics separately, note how the workflow stays seamless. I’m happy to answer any clarifying questions so we can launch quickly.