B2B Social Media Management
Budget: ₹1,500 – ₹12,500 INR
1. About the Business
We are a newly founded export startup in India. Our mission is to establish a strong B2B presence and connect with international buyers and industry peers. As a startup, we want to project credibility, consistency, and professionalism across all social channels.
2. Scope of Work
We are seeking an experienced freelancer to plan, create, and manage social media content and short-form video assets across:
LinkedIn (primary focus)
Facebook
Instagram
Key deliverables each month:
A content calendar mapping post dates, themes, and formats across platforms.
Original graphics and captions tailored to a B2B tone and export-trade niche.
Short-form video content (30–60 seconds) for LinkedIn, Instagram Reels, and Facebook — e.g., product explainers, industry insights, milestone highlights.
Timely scheduling and publishing using tools like Buffer, Hootsuite, or Creator Studio.
Thoughtful hashtag sets and engagement tactics to spark conversation.
A concise performance report covering reach, engagement, and actionable insights.
3. Content Requirements
Professional, minimal, premium design style.
Focus areas:
Industry awareness and credibility.
Export readiness and compliance.
Business updates (partnerships, milestones, testimonials).
Educational posts (benefits, FAQs, industry applications).
Short-form video explainers and story-style clips.
Formats:
Static posts (1080x1080, 1200x628, 1080x1920).
Carousel posts (step-by-step or highlights).
Short-form videos (LinkedIn native, Instagram Reels, Facebook posts).
Occasional story/reel adaptations.
4. Tone & Style
Professional yet approachable (human tone, not overly corporate).
Clear, concise messaging with strong headlines.
Visuals with premium branding palette (dark blue, black, gold highlights).
Avoid clutter, generic overlays, or casual memes.
5. Responsibilities of Freelancer
Research industry trends and competitors.
Prepare a content calendar (minimum 12–15 posts + 2–3 videos per month).
Design creatives and write captions.
Produce and edit short-form video content (basic motion graphics, text overlays, or simple talking-head style).
Schedule and publish posts/videos.
Suggest engagement tactics (polls, Q&A, hashtags).
Provide monthly performance insights.
6. Target Audience
International buyers (B2B).
Industry professionals, procurement managers, distributors.
LinkedIn community for credibility and networking.
7. Budget & Timeline
Initial contract: 1 month trial (option to extend).
Deliverables: 12–15 posts + 2–3 videos per month across platforms.
Budget: To be discussed based on experience and quality.
8. What We Expect
Proven experience in B2B social media marketing.
Ability to create premium, minimal designs.
Strong copywriting skills for professional audiences.
Video editing skills (Canva, Premiere Pro, After Effects, or similar).
Familiarity with LinkedIn marketing (must).
Reliability in meeting deadlines.
Creativity in turning industry facts into engaging stories
We are a newly founded export startup in India. Our mission is to establish a strong B2B presence and connect with international buyers and industry peers. As a startup, we want to project credibility, consistency, and professionalism across all social channels.
2. Scope of Work
We are seeking an experienced freelancer to plan, create, and manage social media content and short-form video assets across:
LinkedIn (primary focus)
Key deliverables each month:
A content calendar mapping post dates, themes, and formats across platforms.
Original graphics and captions tailored to a B2B tone and export-trade niche.
Short-form video content (30–60 seconds) for LinkedIn, Instagram Reels, and Facebook — e.g., product explainers, industry insights, milestone highlights.
Timely scheduling and publishing using tools like Buffer, Hootsuite, or Creator Studio.
Thoughtful hashtag sets and engagement tactics to spark conversation.
A concise performance report covering reach, engagement, and actionable insights.
3. Content Requirements
Professional, minimal, premium design style.
Focus areas:
Industry awareness and credibility.
Export readiness and compliance.
Business updates (partnerships, milestones, testimonials).
Educational posts (benefits, FAQs, industry applications).
Short-form video explainers and story-style clips.
Formats:
Static posts (1080x1080, 1200x628, 1080x1920).
Carousel posts (step-by-step or highlights).
Short-form videos (LinkedIn native, Instagram Reels, Facebook posts).
Occasional story/reel adaptations.
4. Tone & Style
Professional yet approachable (human tone, not overly corporate).
Clear, concise messaging with strong headlines.
Visuals with premium branding palette (dark blue, black, gold highlights).
Avoid clutter, generic overlays, or casual memes.
5. Responsibilities of Freelancer
Research industry trends and competitors.
Prepare a content calendar (minimum 12–15 posts + 2–3 videos per month).
Design creatives and write captions.
Produce and edit short-form video content (basic motion graphics, text overlays, or simple talking-head style).
Schedule and publish posts/videos.
Suggest engagement tactics (polls, Q&A, hashtags).
Provide monthly performance insights.
6. Target Audience
International buyers (B2B).
Industry professionals, procurement managers, distributors.
LinkedIn community for credibility and networking.
7. Budget & Timeline
Initial contract: 1 month trial (option to extend).
Deliverables: 12–15 posts + 2–3 videos per month across platforms.
Budget: To be discussed based on experience and quality.
8. What We Expect
Proven experience in B2B social media marketing.
Ability to create premium, minimal designs.
Strong copywriting skills for professional audiences.
Video editing skills (Canva, Premiere Pro, After Effects, or similar).
Familiarity with LinkedIn marketing (must).
Reliability in meeting deadlines.
Creativity in turning industry facts into engaging stories