Social Media Growth and managment
Budget: $8 – $15 USD
FREELANCE: Social Media Growth Hacker (D2C Global Golf Startup)
Brand: Teese Golf (High-quality grips, gloves, and accessories) Pre-launch, Launch anticipated to coincide with the start of the new golf season (USA) march 26.
Vision: To be the refreshing, playful, and high-performance alternative to traditional golf brands.
Target Goal: Drive high-volume, cost-efficient web traffic (D2C) and rapid follower growth across key global markets (US, UK, EU, AU).
We are seeking an autonomous, data-centric, Social Media Growth Hacker to own the end-to-end execution of our top-of-funnel strategy. This is a highly accountable role focused on experimentation, conversion rate optimization (CRO), and measurable ROI.
Key Responsibilities (The Growth Focus)
• Platform Ownership & Growth Hacking: Fully manage and scale mainly organic (and some paid) presence on Instagram (Reels/Stories), TikTok, YouTube (Shorts), and Facebook across all target regions. You must understand platform algorithms and rapidly test new formats to unlock scalable growth.
• Brand Voice & Content Curation: Translate the "vibrant, playful, and high-quality" brand voice into engaging, platform-native content. You will be responsible for both creating content (copy/basic graphics/video direction) and curating user-generated content (UGC).
• D2C Conversion: The core mandate is driving traffic. This includes optimizing all social profiles, link-in-bio tools, and paid social campaigns to achieve high click-through-rates (CTR) and low cost-per-acquisition (CPA).
• Micro-Influencer Pipeline: Manage and coordinate An identified pipeline of micro-influencers and ambassadors in target regions to generate authentic, high-performing content that drives traffic.
• Analytics & Reporting: Establish clear KPIs (Reach, Engagement Rate, CPA, CTR, Website Traffic) and provide weekly data-driven reports with actionable insights and A/B test results.
Required Skills & Experience
• Proven Growth Track Record: Demonstrated success in rapidly scaling social media presence and driving sales for an early-stage D2C or e-commerce brand. Portfolio with quantifiable results is required.
• Video-First Content: Expert in creating/directing highly engaging, low-cost, viral-focused content for TikTok and Instagram Reels.
• Copywriting: Ability to write fast, punchy, and on-brand copy that aligns with a playful, anti-traditional golf tone.
• Global Project Management: Experience managing content calendars, posting schedules, and paid campaigns optimized for different global time zones (US, UK, AU).
• Tech Proficiency: Hands-on expertise with social media management/scheduling tools (e.g. Hootsuite) and analytics platforms (e.g., Google Analytics, Meta Ads Manager).
• Mindset: Highly analytical, creative, adaptable, and obsessed with finding non-obvious ways to drive growth ("hacks").
Brand: Teese Golf (High-quality grips, gloves, and accessories) Pre-launch, Launch anticipated to coincide with the start of the new golf season (USA) march 26.
Vision: To be the refreshing, playful, and high-performance alternative to traditional golf brands.
Target Goal: Drive high-volume, cost-efficient web traffic (D2C) and rapid follower growth across key global markets (US, UK, EU, AU).
We are seeking an autonomous, data-centric, Social Media Growth Hacker to own the end-to-end execution of our top-of-funnel strategy. This is a highly accountable role focused on experimentation, conversion rate optimization (CRO), and measurable ROI.
Key Responsibilities (The Growth Focus)
• Platform Ownership & Growth Hacking: Fully manage and scale mainly organic (and some paid) presence on Instagram (Reels/Stories), TikTok, YouTube (Shorts), and Facebook across all target regions. You must understand platform algorithms and rapidly test new formats to unlock scalable growth.
• Brand Voice & Content Curation: Translate the "vibrant, playful, and high-quality" brand voice into engaging, platform-native content. You will be responsible for both creating content (copy/basic graphics/video direction) and curating user-generated content (UGC).
• D2C Conversion: The core mandate is driving traffic. This includes optimizing all social profiles, link-in-bio tools, and paid social campaigns to achieve high click-through-rates (CTR) and low cost-per-acquisition (CPA).
• Micro-Influencer Pipeline: Manage and coordinate An identified pipeline of micro-influencers and ambassadors in target regions to generate authentic, high-performing content that drives traffic.
• Analytics & Reporting: Establish clear KPIs (Reach, Engagement Rate, CPA, CTR, Website Traffic) and provide weekly data-driven reports with actionable insights and A/B test results.
Required Skills & Experience
• Proven Growth Track Record: Demonstrated success in rapidly scaling social media presence and driving sales for an early-stage D2C or e-commerce brand. Portfolio with quantifiable results is required.
• Video-First Content: Expert in creating/directing highly engaging, low-cost, viral-focused content for TikTok and Instagram Reels.
• Copywriting: Ability to write fast, punchy, and on-brand copy that aligns with a playful, anti-traditional golf tone.
• Global Project Management: Experience managing content calendars, posting schedules, and paid campaigns optimized for different global time zones (US, UK, AU).
• Tech Proficiency: Hands-on expertise with social media management/scheduling tools (e.g. Hootsuite) and analytics platforms (e.g., Google Analytics, Meta Ads Manager).
• Mindset: Highly analytical, creative, adaptable, and obsessed with finding non-obvious ways to drive growth ("hacks").