Social Media Growth Strategy
Budget: $750 – $1,500 USD
I’m ready to hand over the day-to-day planning and creative execution of my social channels so I can focus on the bigger picture. What I need is a partner who can translate brand goals into a clear social roadmap, then bring that plan to life with scroll-stopping content and data-driven optimisation.
Scope of work
• Audit current profiles, competitors, and audience behaviour to pinpoint quick-win opportunities and longer-term growth levers.
• Build a 90-day channel-specific strategy that outlines themes, posting cadence, and measurable targets.
• Develop a monthly content calendar complete with post copy, creative direction for images or short-form video, and suggested hashtags.
• Schedule and publish content through native tools or a manager like Buffer or Hootsuite, keeping an eye on prime engagement windows.
• Monitor analytics weekly, summarising performance insights and recommending real-time tweaks to maximise reach and interaction.
Acceptance criteria
1. Strategy document delivered in PDF or Google Slides, including KPIs and timeline.
2. First month’s calendar approved before any content goes live.
3. Weekly report covering impressions, engagement rate, follower change, and top-performing posts.
If you have a portfolio that showcases campaigns where you lifted engagement or follower counts, I’d love to see it. Let’s amplify this brand together.
Scope of work
• Audit current profiles, competitors, and audience behaviour to pinpoint quick-win opportunities and longer-term growth levers.
• Build a 90-day channel-specific strategy that outlines themes, posting cadence, and measurable targets.
• Develop a monthly content calendar complete with post copy, creative direction for images or short-form video, and suggested hashtags.
• Schedule and publish content through native tools or a manager like Buffer or Hootsuite, keeping an eye on prime engagement windows.
• Monitor analytics weekly, summarising performance insights and recommending real-time tweaks to maximise reach and interaction.
Acceptance criteria
1. Strategy document delivered in PDF or Google Slides, including KPIs and timeline.
2. First month’s calendar approved before any content goes live.
3. Weekly report covering impressions, engagement rate, follower change, and top-performing posts.
If you have a portfolio that showcases campaigns where you lifted engagement or follower counts, I’d love to see it. Let’s amplify this brand together.