Social Media Growth & Calendar

I have just opened the social channels for a brand-new app and website and, at the moment, we are sitting on zero followers. My goal is simple: build an engaged audience that converts into paying users. To get there I need consistent, purposeful content and a clear posting rhythm.

Here is what I’m after:
• 1 short-form video + 2 static or carousel posts every week, formatted natively for both Instagram and TikTok (and repurposable for any other network we add later).
• TikTok is the first priority, and the core content style there should be eye-catching product showcases that make viewers want to click through and try the app.
• Alongside that, I also want a stream of educational pieces that give product-usage tips and simple how-to guides so potential users immediately understand the value.
• A rolling content calendar that maps out every single post, caption, hashtag set, and call-to-action at least four weeks in advance.
• Creative assets delivered ready to post (MP4/Reel format for video, square & vertical exports for images).
• Suggestions on growth tactics—trending sounds, duet ideas, cross-promotion, community engagement—to help us move from zero to our first meaningful milestone of followers and, ultimately, sales.

If you are comfortable planning, scripting, editing (Canva, Adobe Premiere, CapCut—whichever suits you), and scheduling through tools like Later or Hootsuite, let’s talk. I’m looking for someone who can own the calendar, keep the visuals on brand, and iterate quickly based on performance data.