Social Media Expert for Long-Term HVAC Engagement

Job ID: 40414928

Budget: $2 – $8 USD

Long-Term Social Media Content Creator for HVAC Company (Multiple Platforms, Ongoing Work)

Description:
We are a growing HVAC contracting company looking for a creative, reliable social media content creator to join our team for the long haul. This is not a one off gig. We want someone we can build a real working relationship with, who learns our brand and grows with us over time.

About us:
We are building our social media presence from nothing. All of our work up to this point has come through word of mouth, and while that has carried us this far, our brand is not widely known online yet. We are now pushing hard into content creation to change that. We are still developing our visual identity and voice, so this is a real ground floor opportunity for someone who wants to help shape a brand, not just push out posts.

About the role:
You will be responsible for creating original social media content about our HVAC business and posting it consistently across all major platforms (Facebook, Instagram, TikTok, LinkedIn, Google Business Profile, YouTube Shorts). We already have automation in place for scheduling and uploading, so your focus will be on content creation, captions, and creative direction. Your work will play a direct role in building brand recognition and turning a word of mouth business into a recognizable name online.

What you will do:
Produce fresh, engaging content weekly including graphics, short form video, carousels, and captions. Post multiple times per week across all platforms. Bring creative ideas to the table because we want a partner who pitches concepts, not someone who just waits for direction. Help define the look, tone, and personality of our brand as we grow. Collaborate actively with our team to use real photos and video footage from the field. Stay current on trends relevant to home services and HVAC. Keep an eye on engagement and adjust based on what is working.

What we are looking for:
Strong written English and clear, prompt communication. Solid graphic design and basic video editing skills (Canva, CapCut, Adobe, or similar). Understanding of platform algorithms and what actually performs. Ability to take a niche industry like HVAC and make it interesting. Experience growing accounts from small or new audiences is a big plus. A good eye for branding and the ability to develop a consistent visual style. Proactive, organized, and reliable, delivering weekly without constant follow up. [The Administrator removed this message for encouraging communication outside Freelancer.com. which breaches our Terms and Conditions.]

Required with your application:
Proof of your work is mandatory. Send links to live social media accounts you have managed or created content for, along with 3 to 5 specific posts you are most proud of. Screenshots alone will not be accepted. We want to see real, verifiable work that we can click through and review.
Rate and commitment:
$5 to $6 per hour depending on experience. Long term, ongoing work. A few hours per week to start, with room to grow as we build trust.
How to apply:

Share links to your live work and 3 to 5 standout posts
Tell us in one or two sentences how you would make HVAC content interesting and help build a brand from the ground up

Start your application with the word COOLING so we know you actually read this.

We will review serious applications within a few days. Looking forward to finding the right person.