Social Media Expert / Personal Branding
Budget: ₹37,500 – ₹75,000 INR
Social Media Content Manager & Video Editor
Brand: AfterBell | Platforms: Instagram & LinkedIn | Type: Part-Time, Ongoing
About AfterBell
AfterBell is a thinking-led education brand working at the intersection of content, community and technology. Our tone is calm, thoughtful and grounded. We are not a typical motivational or trending content page. We think before we post.
Content Focus Areas — Important, Please Read Carefully
The founder of AfterBell is an experienced school education leader with deep on-ground experience of running real schools across India. He is not a content creator who talks about education from the outside. He lives it daily. His content voice sits across three clear areas and all content we create must reflect this authenticity:
1. School Education Leadership
Real, honest perspectives on how schools function, where they struggle and what better school leadership actually looks like. Content that resonates with principals, academic coordinators, school owners and teachers who are navigating daily pressure, changing curriculums and evolving student needs. This is not theoretical — it comes from years of being inside schools.
2. Education System Thinking
A calm but bold thinker who believes the traditional education system needs intentional, systemic change — not just surface level fixes. Content here challenges outdated thinking, questions pressure-driven learning models and proposes thoughtful alternatives. The tone is never aggressive or political — it is always constructive, evidence-aware and solution-oriented.
3. EdTech and AI Strategy
A grounded strategist who understands both the promise and the problem with EdTech in India. Content here helps schools understand AI and technology — not as a threat, not as a magic fix — but as a responsible tool that needs the right fit, the right implementation and the right mindset. This includes AI literacy for educators, responsible EdTech adoption for schools and future readiness for students.
The Tone Across All Three Areas:
Never sensational. Never trend-chasing. Never motivational poster energy. Always calm, always grounded, always backed by real school experience. Think — the most thoughtful person in the room who speaks last but says the most important thing.
The Change We Are Building Towards
AfterBell exists to initiate real change in how Indian schools think, operate and evolve. Through technology, through community and through content — we want to make schools run better, teachers think clearer and students learn in environments that are designed for them — not just optimised for results. Anyone creating content for AfterBell must understand this mission deeply — not just execute tasks.
Your Responsibilities Will Include
• Content planning and calendar management for Instagram and LinkedIn
• Scriptwriting and caption writing in English and Hinglish based on briefs provided by the founder
• Talking head video editing — chunk assembly, auto captions, background music, basic colour correction
• Carousel and graphic design for Instagram
• Page management — posting, responding to comments, basic community engagement
• Weekly content performance reporting in simple numbers — reach, followers, engagement
Deliverables Per Week
• 3 Instagram Reels — edited and posted
• 2 Instagram carousels — designed and posted
• 3 LinkedIn posts — written and scheduled
• 1 basic weekly performance report
You Are The Right Fit If
• You have worked with a personal brand or education brand before
• You understand the difference between calm thought leadership content and viral trend content
• You can work with minimal supervision once the brief is clear
• You are comfortable with CapCut, Canva and basic LinkedIn and Instagram tools
• You communicate proactively and meet deadlines without being chased
You Are Not The Right Fit If
• You only know how to replicate trending formats
• You need constant hand-holding for every piece of content
• You treat this as just another gig with no interest in the brand's mission
Engagement Details
Language: English and Hinglish
Commitment: Part-time, ongoing
Trial Period: 2 weeks paid trial before full engagement
Start Date: Immediate
How To Apply
Share your portfolio with at least 2 to 3 examples of education or personal brand content you have handled.
Tell us in 3 lines — what AfterBell means to you after reading this brief.
Applications without a portfolio will not be considered.
Brand: AfterBell | Platforms: Instagram & LinkedIn | Type: Part-Time, Ongoing
About AfterBell
AfterBell is a thinking-led education brand working at the intersection of content, community and technology. Our tone is calm, thoughtful and grounded. We are not a typical motivational or trending content page. We think before we post.
Content Focus Areas — Important, Please Read Carefully
The founder of AfterBell is an experienced school education leader with deep on-ground experience of running real schools across India. He is not a content creator who talks about education from the outside. He lives it daily. His content voice sits across three clear areas and all content we create must reflect this authenticity:
1. School Education Leadership
Real, honest perspectives on how schools function, where they struggle and what better school leadership actually looks like. Content that resonates with principals, academic coordinators, school owners and teachers who are navigating daily pressure, changing curriculums and evolving student needs. This is not theoretical — it comes from years of being inside schools.
2. Education System Thinking
A calm but bold thinker who believes the traditional education system needs intentional, systemic change — not just surface level fixes. Content here challenges outdated thinking, questions pressure-driven learning models and proposes thoughtful alternatives. The tone is never aggressive or political — it is always constructive, evidence-aware and solution-oriented.
3. EdTech and AI Strategy
A grounded strategist who understands both the promise and the problem with EdTech in India. Content here helps schools understand AI and technology — not as a threat, not as a magic fix — but as a responsible tool that needs the right fit, the right implementation and the right mindset. This includes AI literacy for educators, responsible EdTech adoption for schools and future readiness for students.
The Tone Across All Three Areas:
Never sensational. Never trend-chasing. Never motivational poster energy. Always calm, always grounded, always backed by real school experience. Think — the most thoughtful person in the room who speaks last but says the most important thing.
The Change We Are Building Towards
AfterBell exists to initiate real change in how Indian schools think, operate and evolve. Through technology, through community and through content — we want to make schools run better, teachers think clearer and students learn in environments that are designed for them — not just optimised for results. Anyone creating content for AfterBell must understand this mission deeply — not just execute tasks.
Your Responsibilities Will Include
• Content planning and calendar management for Instagram and LinkedIn
• Scriptwriting and caption writing in English and Hinglish based on briefs provided by the founder
• Talking head video editing — chunk assembly, auto captions, background music, basic colour correction
• Carousel and graphic design for Instagram
• Page management — posting, responding to comments, basic community engagement
• Weekly content performance reporting in simple numbers — reach, followers, engagement
Deliverables Per Week
• 3 Instagram Reels — edited and posted
• 2 Instagram carousels — designed and posted
• 3 LinkedIn posts — written and scheduled
• 1 basic weekly performance report
You Are The Right Fit If
• You have worked with a personal brand or education brand before
• You understand the difference between calm thought leadership content and viral trend content
• You can work with minimal supervision once the brief is clear
• You are comfortable with CapCut, Canva and basic LinkedIn and Instagram tools
• You communicate proactively and meet deadlines without being chased
You Are Not The Right Fit If
• You only know how to replicate trending formats
• You need constant hand-holding for every piece of content
• You treat this as just another gig with no interest in the brand's mission
Engagement Details
Language: English and Hinglish
Commitment: Part-time, ongoing
Trial Period: 2 weeks paid trial before full engagement
Start Date: Immediate
How To Apply
Share your portfolio with at least 2 to 3 examples of education or personal brand content you have handled.
Tell us in 3 lines — what AfterBell means to you after reading this brief.
Applications without a portfolio will not be considered.