Social Media Branding Specialist

Job ID: 40528365

Budget: $30 – $250 USD

PROJECT TITLE

Social Media Brand Alignment & Content Infrastructure Specialist

PROJECT OVERVIEW

ComeBack Logistics LLC (CBL) is seeking a social media branding specialist to align all social media platforms with our current website, environmental infrastructure vision, educational initiatives, community resilience programs, and closed-loop recovery mission.

The objective is not follower growth or paid advertising.

The objective is to create a professional, consistent brand presence that accurately reflects the company's current mission, services, certifications, initiatives, and long-term vision.

DELIVERABLES

1. Social Media Audit

* Review existing social media accounts
* Identify inconsistencies with website branding
* Recommend profile improvements

2. Profile Optimization
Update and align:

* Facebook
* LinkedIn
* Instagram
* X/Twitter
* YouTube
* Other platforms as applicable

3. Brand Consistency Package
Create:

* Platform-specific bios
* Taglines
* About descriptions
* Service descriptions
* Call-to-action language
* Hashtag strategy

4. Visual Branding Alignment
Create:

* Profile images
* Cover banners
* Highlight covers
* Branded post templates

Must align with:

* CBL colors (red, orange, yellow, black)
* "Recover. Restore. Rebuild."
* "All Waste Matters."

5. Content Infrastructure
Develop:

* 30 content ideas
* 30 post captions
* Monthly content calendar
* Content categories

Topics may include:

* Environmental infrastructure
* Food recovery
* Circular economy
* Innovation Games
* Climate resilience
* Community projects
* Accessibility
* Workforce development
* Educational initiatives

6. Content Library
Provide:

* Editable Canva templates
* Editable source files
* Post layouts
* Story templates

SUCCESS CRITERIA

The successful freelancer will leave CBL with:

* Fully aligned social media profiles
* Consistent branding across platforms
* Reusable content templates
* Content calendar
* Clear messaging aligned with website and long-term mission

Please provide examples of social media branding, nonprofit branding, environmental branding, educational branding, or infrastructure-related branding projects.