Social Media & Brand Manager - Cydenti
Budget: €250 – €750 EUR
Summary
We are Cydenti, a growing B2B company specializing in cloud security products. Our primary focus is the French market, with a strategic vision to expand across Europe. We are looking for a dedicated and expert-level Social Media and Brand Manager to partner with us long-term (initially for 6-8 months) to build our brand authority and increase our online presence.
This is more than a content scheduling role; we are seeking a strategic partner who can deeply understand our niche and help us connect with a technical B2B audience. You will be instrumental in shaping our digital voice and driving meaningful engagement.
You can learn more about us here:
* Website: www.cydenti.com
* LinkedIn: https://www.linkedin.com/company/cydenti
Key Responsibilities:
* Strategy & Execution: Develop and execute a comprehensive social media strategy tailored to our niche (B2B cloud security) and target audience (primarily French, with some English for the wider European market).
* Content Creation & Curation: Create, schedule, and publish high-quality, authoritative content for our primary social channels (LinkedIn, Twitter, etc.). This includes sourcing relevant industry news and transforming complex technical topics into engaging posts.
* Collaboration: Work closely with our in-house domain expert. We will often provide content themes or complete drafts; your role will be to refine, adapt, and integrate this content into the overall strategy and calendar.
* Brand Guideline Management: Work within our existing brand design guidelines. We are open to your expert recommendations on how to adapt or enhance them to better serve our brand identity, including potential adjustments to color schemes.
* Growth & Engagement: Implement strategies to increase our impressions, attract relevant followers, and foster a community around our brand. Proactively manage and monitor engagement across all platforms.
* Website Redesign Input: Provide strategic advice on our website redesign. We have a Framer subscription and need help finalizing a theme and structure that aligns with our new brand authority goals.
To be successful in this role, you must answer the following questions in your proposal:
* After reviewing our website and LinkedIn page, what is your initial assessment? Please outline 2-3 key opportunities you see for us to build brand authority.
* Our domain is highly specialized. How will you source and validate relevant content for a technical French-speaking audience? Describe your process.
* Collaboration is key for us. If we provide you with a technical content theme or a rough draft, how would you work with it? Describe your ideal workflow for coordinating with a client who is a subject matter expert.
* Based on your previous experience, what is a realistic approach to improving engagement and impressions for a niche B2B account like ours? What would your strategy be, and what kind of results could we anticipate?
* Regarding our brand design guidelines, how would you approach working with them? If you believed a change (e.g., to the color palette) would be beneficial, how would you propose and manage that change to ensure brand consistency?
We are looking for a detailed, tailored proposal that shows you have studied our company and understand our specific needs. We are excited to find a long-term partner who is passionate about helping a specialized B2B brand grow.
Thank you for your interest.
We are Cydenti, a growing B2B company specializing in cloud security products. Our primary focus is the French market, with a strategic vision to expand across Europe. We are looking for a dedicated and expert-level Social Media and Brand Manager to partner with us long-term (initially for 6-8 months) to build our brand authority and increase our online presence.
This is more than a content scheduling role; we are seeking a strategic partner who can deeply understand our niche and help us connect with a technical B2B audience. You will be instrumental in shaping our digital voice and driving meaningful engagement.
You can learn more about us here:
* Website: www.cydenti.com
* LinkedIn: https://www.linkedin.com/company/cydenti
Key Responsibilities:
* Strategy & Execution: Develop and execute a comprehensive social media strategy tailored to our niche (B2B cloud security) and target audience (primarily French, with some English for the wider European market).
* Content Creation & Curation: Create, schedule, and publish high-quality, authoritative content for our primary social channels (LinkedIn, Twitter, etc.). This includes sourcing relevant industry news and transforming complex technical topics into engaging posts.
* Collaboration: Work closely with our in-house domain expert. We will often provide content themes or complete drafts; your role will be to refine, adapt, and integrate this content into the overall strategy and calendar.
* Brand Guideline Management: Work within our existing brand design guidelines. We are open to your expert recommendations on how to adapt or enhance them to better serve our brand identity, including potential adjustments to color schemes.
* Growth & Engagement: Implement strategies to increase our impressions, attract relevant followers, and foster a community around our brand. Proactively manage and monitor engagement across all platforms.
* Website Redesign Input: Provide strategic advice on our website redesign. We have a Framer subscription and need help finalizing a theme and structure that aligns with our new brand authority goals.
To be successful in this role, you must answer the following questions in your proposal:
* After reviewing our website and LinkedIn page, what is your initial assessment? Please outline 2-3 key opportunities you see for us to build brand authority.
* Our domain is highly specialized. How will you source and validate relevant content for a technical French-speaking audience? Describe your process.
* Collaboration is key for us. If we provide you with a technical content theme or a rough draft, how would you work with it? Describe your ideal workflow for coordinating with a client who is a subject matter expert.
* Based on your previous experience, what is a realistic approach to improving engagement and impressions for a niche B2B account like ours? What would your strategy be, and what kind of results could we anticipate?
* Regarding our brand design guidelines, how would you approach working with them? If you believed a change (e.g., to the color palette) would be beneficial, how would you propose and manage that change to ensure brand consistency?
We are looking for a detailed, tailored proposal that shows you have studied our company and understand our specific needs. We are excited to find a long-term partner who is passionate about helping a specialized B2B brand grow.
Thank you for your interest.