Social Media Ads & Management Specialist

Responsibilities

Meta Ads (Facebook & Instagram)
• Set up, manage, and optimize Meta ad campaigns
• Audience research, targeting, retargeting, and lookalike audiences
• Budget allocation and daily monitoring of ad performance
• A/B testing creatives, copy, and audiences
• Scaling winning campaigns and cutting underperforming ads
• Pixel setup, conversion tracking, and performance analysis
• Weekly performance reports with clear insights and action points

Instagram Account Management
• Manage and grow the Instagram handle organically
• Content planning and posting schedule (posts, reels, stories)
• Caption writing and hashtag strategy
• Engagement management (comments, DMs if required)
• Collaborate on content ideas aligned with ads and brand strategy
• Maintain a consistent brand voice and aesthetic

Requirements
• Proven experience managing Meta Ads with real results
• Strong understanding of Instagram growth strategies
• Experience with conversion-focused ads (leads, sales, traffic)
• Ability to analyze data and make optimization decisions
• Familiarity with Meta Business Manager & Ads Manager
• Good communication skills and timely reporting
• Ability to work independently and proactively suggest improvements

Nice to Have
• Experience with small businesses or startups
• Creative input on ad creatives and content ideas
• Knowledge of influencer or UGC-style ad formats
• Basic design/video editing skills (Canva, CapCut, etc.)

Deliverables
• Fully managed Meta ad account
• Optimized and actively monitored campaigns
• Consistent Instagram posting and engagement
• Weekly performance updates
• Monthly strategy review and recommendations