Skincare Social Media Manager

Job ID: 40544352

Budget: $2 – $8 USD

I’m setting up fresh Instagram, TikTok and Facebook accounts dedicated to skin health and need a female creator who genuinely understands the skincare industry to take charge of daily posting and community growth. My audience expects science-backed, easy-to-grasp tips, so every post should teach something useful rather than simply promote products.

Content focus
I want the feed to revolve around educational content about skincare, delivered in two key formats:
• Short videos or reels
• Infographics and images

You’ll have my detailed branding guidelines covering tone, colour palette, fonts and logo usage, so each asset must fit that framework while still feeling lively and current on all three platforms.

Daily workflow & deliverables
• Plan, create and publish one reel/TikTok plus a matching static or carousel piece repurposed for Facebook and Instagram.
• Write engaging, on-brand captions with relevant skincare hashtags.
• Adapt aspect ratios and edits so the material feels native to each platform.
• Monitor comments and flag any questions that need my response.

Tools such as Canva, Adobe Express, CapCut or similar are fine as long as quality stays high and consistent with the guidelines I’ll share.

If you have proven knowledge of ingredients, skin types and current beauty trends—and can show past social accounts where you educated an audience—let’s work together. Please include a quick note on your favourite active ingredient and why; it helps me see your expertise right away.