Shopify & Meta Ads Mastermind
Budget: ₹12,500 – ₹37,500 INR
## Job Title
**Freelance Shopify & Meta Ads Manager (D2C Brand)**
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## Job Type
Freelance / Part-time
(Initially 1–3 months, extendable based on performance)
---
## About Us
We are a growing D2C brand selling products through our own Shopify website. We are looking for a **hands-on freelancer** who can manage our website, run **Facebook & Instagram ads**, create **UGC-style ad creatives**, and handle **basic social media management**.
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## Key Responsibilities
### 1️⃣ Website (Shopify) Management
* Maintain and update Shopify website
* Optimize product pages (titles, descriptions, images, pricing)
* Improve conversion rate (basic CRO suggestions)
* Ensure site speed, mobile optimization, and checkout flow
---
### 2️⃣ Meta Ads (Facebook & Instagram)
* Create, launch, and optimize Meta ad campaigns
* Audience targeting (interest, lookalike, retargeting)
* Create and manage ad sets and budgets
* A/B testing of creatives, copies, and audiences
* Monitor CPA, ROAS, CTR, and conversions
* Scale winning campaigns and pause non-performing ads
---
### 3️⃣ UGC Video Creation (Ad Creatives)
* Create short UGC-style videos for ads (Reels format)
* Write hooks, ad scripts, and CTAs
* Coordinate or source UGC creators (if required)
* Edit videos optimized for Meta ads (9:16)
---
### 4️⃣ Social Media Management (Instagram & Facebook)
* Plan and post regular content (reels, posts, stories)
* Maintain brand consistency and engagement
* Basiccommunity management (comments, DMs – optional)
* Align organic content with paid ad strategy
---
## Required Skills & Experience
* Proven experience with **Shopify**
* Strong hands-on experience with **Meta Ads Manager**
* Experience running ads for **Indian eCommerce / D2C brands**
* Understanding of:
* Ad funnels (TOF, MOF, BOF)
* Pixel & conversion tracking
* Experience creating or managing **UGC ad creatives**
* Basic video editing skills (CapCut, InShot, Premiere, etc.)
* Ability to analyze data and optimize campaigns
---
## Good to Have (Not Mandatory)
* Experience with Google Analytics / GA4
* Knowledge of CRO & landing page optimization
* Experience scaling ads profitably
* Prior experience managing influencer or UGC collaborations
---
## Deliverables & KPIs
* Well-maintained Shopify website
* Consistent Meta ad testing & optimization
* Reduction in CPA over time
* Creation of high-performing UGC creatives
* Monthly performance report
---
## Budget / Compensation
* Monthly freelance fee (to be discussed)
* Performance-based incentives possible
* Long-term engagement for the right candidate
---
## How to Apply
Please share:
1. Previous Shopify + Meta Ads experience
2. Case studies or results (CPA / ROAS)
3. Sample UGC ads or creatives (if available)
4. Tools you use (Ads Manager, Shopify apps, editing tools)
---
## Ideal Candidate
* Proactive and data-driven
* Understands D2C eCommerce economics
* Can test, fail fast, and optimize
* Communicates clearly and regularly
---
**Freelance Shopify & Meta Ads Manager (D2C Brand)**
---
## Job Type
Freelance / Part-time
(Initially 1–3 months, extendable based on performance)
---
## About Us
We are a growing D2C brand selling products through our own Shopify website. We are looking for a **hands-on freelancer** who can manage our website, run **Facebook & Instagram ads**, create **UGC-style ad creatives**, and handle **basic social media management**.
---
## Key Responsibilities
### 1️⃣ Website (Shopify) Management
* Maintain and update Shopify website
* Optimize product pages (titles, descriptions, images, pricing)
* Improve conversion rate (basic CRO suggestions)
* Ensure site speed, mobile optimization, and checkout flow
---
### 2️⃣ Meta Ads (Facebook & Instagram)
* Create, launch, and optimize Meta ad campaigns
* Audience targeting (interest, lookalike, retargeting)
* Create and manage ad sets and budgets
* A/B testing of creatives, copies, and audiences
* Monitor CPA, ROAS, CTR, and conversions
* Scale winning campaigns and pause non-performing ads
---
### 3️⃣ UGC Video Creation (Ad Creatives)
* Create short UGC-style videos for ads (Reels format)
* Write hooks, ad scripts, and CTAs
* Coordinate or source UGC creators (if required)
* Edit videos optimized for Meta ads (9:16)
---
### 4️⃣ Social Media Management (Instagram & Facebook)
* Plan and post regular content (reels, posts, stories)
* Maintain brand consistency and engagement
* Basiccommunity management (comments, DMs – optional)
* Align organic content with paid ad strategy
---
## Required Skills & Experience
* Proven experience with **Shopify**
* Strong hands-on experience with **Meta Ads Manager**
* Experience running ads for **Indian eCommerce / D2C brands**
* Understanding of:
* Ad funnels (TOF, MOF, BOF)
* Pixel & conversion tracking
* Experience creating or managing **UGC ad creatives**
* Basic video editing skills (CapCut, InShot, Premiere, etc.)
* Ability to analyze data and optimize campaigns
---
## Good to Have (Not Mandatory)
* Experience with Google Analytics / GA4
* Knowledge of CRO & landing page optimization
* Experience scaling ads profitably
* Prior experience managing influencer or UGC collaborations
---
## Deliverables & KPIs
* Well-maintained Shopify website
* Consistent Meta ad testing & optimization
* Reduction in CPA over time
* Creation of high-performing UGC creatives
* Monthly performance report
---
## Budget / Compensation
* Monthly freelance fee (to be discussed)
* Performance-based incentives possible
* Long-term engagement for the right candidate
---
## How to Apply
Please share:
1. Previous Shopify + Meta Ads experience
2. Case studies or results (CPA / ROAS)
3. Sample UGC ads or creatives (if available)
4. Tools you use (Ads Manager, Shopify apps, editing tools)
---
## Ideal Candidate
* Proactive and data-driven
* Understands D2C eCommerce economics
* Can test, fail fast, and optimize
* Communicates clearly and regularly
---